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(Courtesy Carlsberg)
In a suprising reversal, BrewDog is going retro while a Danish multinational brewer is looking to beer’s future. Weve that, “Words to Drink By” and more.
Is Carlsberg’s New Red Barley Beer Healthier?
That’s what the Danish multinational brewer is suggesting and there’s a particular reason for that.
According to the Drinks Business, the new beer that Carlsberg has developed, shouldn’t be confused with a traditional red ale, which is usually crafted using roasted barley and malt. Its new 4.6% ABV lager has the addition of anthocyanins, which are found in grape skins and can boost memory as well as cut the risk of diabetes and cancer.
Dr Zoran Gojkovic, the director of brewing science, yeast and fermentation at Carlsberg, told The Telegraph , “the color is from anthocyanins, a little bit like those in the grape skins used in wines. There are different anthocyanins, there are about 6,000 of them. These beers do have a reminiscence of an amazing taste like a wine, but it is a beer – so it’s a little bit of a crossover.”
Words to Drink By
““It is not the strongest nor the most intelligent of species that survives, but the one that is most adaptable to change.” – Charles Darwin
(Courtesy BrewDog / Among Equals)
BrewDog’s Retro Cold Beer Campaign Debuts In UK
BrewDog, a brewery that has built a global beer empire with its punk attitude and non-traditional approach to brewing has introduced a new campaign for a beer that couldn’t be more traditional, BrewDog Cold Beer.
Stepping away from the brand’s bold, punk-inspired approach to its marketing, BrewDog’s Cold Beer campaign has a pronounced retro imaging that looks like an American mass-produced beer from the 1950s and a “I’d Kill for a Cold Beer,” tagline.
“How many times do you hear people saying they’re dying for a cold beer?” Emily Jeffrey-Barrett, creative director at London’s Among Equals asked The Drum. “People have literally been asking for this very beer – BrewDog has delivered.”
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