Beavertown To Open New Stadium Brewery In Partnership With Premier UK Soccer Team

Beavertown’s Logan Plant at the brewery’s HQ – BeavertownBeer/Twitter

Seems like London’s Beavertown Brewery can’t stay out of the ‘beer news’ lately…Earlier this week it was rumored that Heineken was looking to acquire significant minority stake in Beavertown…and now the brewery has announced their new alignment with a Premier League soccer team.

Here’s the deal…

Beavertown has announced that they’ll be the “official craft beer supplier” for the Premier League’s Tottenham Hotspur soccer team and that they’ll be opening a new brewery and taproom in their new $1.1Billion stadium, 61,500-seat stadium.

More than 18 months in planning, this is a HUGE deal for the Tottenham Hale Brewery which is already operating at full capacity, brewing some of their beers in Belgium, and also planning to relocate into larger facility in London in 2019.

This from Beavertown’s founder Logan Plant…

The opportunity to work with Tottenham Hotspur to deliver the Premier League’s first microbrewery is something of which we are immensely proud. The ability to brew on site and serve our beer just meters from where it is brewed is super exciting. We aim to…[serve] a range of different beers…as well as showcasing our Spurs x Beavertown collaboration beer and our Neck Oil Session IPA throughout the stadium.

The partnership with Spurs offers us an amazing opportunity to get our beers in to the hands of a new audience, the thirsty football fan masses, which in turn gives us the ability to grow our Beavertown fanbase and aligns perfectly with our mantra of getting great beer on to every street corner.”

But Spurs Director of Operations was equally jazzed about their new partnership with Beavertown Brewery…

“We are passionate about our community and have an excellent track record of working with local people and businesses, so to have the opportunity to work with an organization such as Beavertown who are headquartered less than two miles away from our stadium makes this relationship extra special.”

Good Beer Hunting’s Matthew Curtis insightfully explains the Beavertown’s new partnership this way…

“Despite the UK being home to more than 2,000 breweries, craft beer still only accounts for around 5% of its beer market. This move by Beavertown sets a new precedent for British craft beer as it seeks to grow its way out of a niche and acquire more of that remaining 95%.”

 

All image credits: Beavertown Brewery

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