The way that you live your life matters…and can bleed into both your business and your art. Even the smallest decisions you make are consequential, and like it or not, can determine a life.

So here’s some things that we try to keep in mind…

Karma Is Real

C’mon admit it, you know that it is, and life is constantly presenting us all with good and bad choices.

Karma in life might not always be immediate, or clearly understood for that matter. But there is payback in the world and the choices we make will inevitably color our lives.

And that includes our business practices.

Everything Changes

Whatever you think is “the way it is,” in business or in life, can and will change.

No brewery, no brand or style (except maybe the IPA) is above the public’s changing perspectives and few players remain at the top of their game forever.

Stay humble in your successes – and understanding of your failures – life will afford you both.

Hard Living Has Consequences

Youth is fleeting, nobody’s invulnerable and all those late nights and alcohol fueled evenings do take their toll.

Unfortunately most of us take our health for granted, until it’s gone.

True Friends Are Invaluable

It’s easy to have tons of acquaintances (especially in an industry as social as the craft beer biz), but true friends who’ve got your back are a gift.

Don’t take these relationships for granted – they might save your life one day.

Negativity Is A Buzzkill.

And just as good humor furthers a friendlier world and draws people and business your way – a negative outlook in life does just the opposite.

You think the world’s bleak and that people are trying to get you? We promise you, that’s what you’re going to get back.