April 7th is National Beer Day and although we’re just now shaking off the damage from last year’s celebration, we’ve committed to it yet again.
And here’s why…
A Day Entirely Dedicated To Drinking Beer
Drinking is very much a part of many national holidays. But unlike Christmas, New Year’s, the 4th of July (and even Halloween) where drinking is only part of the celebration, National Beer Day is all about the drink, beer and only beer.
National Beer Day Is Actually Something Real
National Beer Day is more than just a shameless marketing ploy like International Stout Day or Cinco de Mayo in the US. It actually has some legitimate historical roots.
Celebrated every year on April 7th, National Beer Day commemorate the exact day back in 1933 when people could legally buy, sell, and drink beer after 13 years of brutal repression better known as the Prohibition.
National Beer Day remembers the Cullen–Harrison Act, which although signed into law by President Franklin D. Roosevelt on March 22, 1933, didn’t actually go into effect on April 7th for some bureaucratic reason.
Upon signing that history-changing legislation, Roosevelt famously remarked, “I think this would be a good time for a beer.” And many historians have suggested that the president continued celebrating for days, only to eventually pass out and be dragged off the White House lawn.
And Roosevelt wasn’t alone…
After more than a decade of federally-imposed abstinence (which also gave birth to organized crime and gangsters like Al Capone), the law’s passage was met with an almost bacchanalian fervor.
Americans stood united in barrooms from coast to coast and 1.5 million barrels of beer consumed which should stand as an inspiration for all of us today!
In spite of many vacations in rehab, American Craft Beer has long been an active supporter of National Beer Day. And because it specifically celebrates beer, America’s most beloved drink… we hope that you’ll join us again this year.