THE AMERICAN CRAFT BEER – QUICK HITS

American Craft Beer|September 21st, 2015|

We blame the industry for this… It used to be that when we wrapped up our Weekend Picks on Friday, we could coast through the weekend. There was little need to check in for updates – things were pretty much done. But clearly all that’s changed.

So here’s some of what’s happened in the world of craft beer while you were off enjoying yourselves.

Let ACB Buy You A Beer This Week (Denver, CO) – This is a huge week for craft beer – It’s GABF week in the Mile High City and we’ll be all over this week’s activities for you. Check in with us daily for updates on the madness and everything going down. We hope to see as many of you as we can while we’re out there. So grab us, if you see us, and the beers are on us.

Budweiser Infused With Metallica? (Quebec City, Canada) – Labatt, a Canadian subsidiary of Anheuser-Busch InBev unveiled a special Metallica-branded beer to commemorate the band’s concert last week at the Centre Vidéotron. The beer, which the brewery refers to as “Budweiser infused with Metallica” will see a very limited release in Quebec on September 28^th.

Words To Drink By (Los Angeles, CA) – “Fame doesn’t keep you warm at night, it’s not even a decent friend.”

Bob Lefsetz – the Lefsetz Letter

The Most Expensive Beer In The NFL (San Francisco, CA / Philadelphia, PA) – All the beers sold at NFL Stadiums are ridiculously pricy – it’s just that some are more ridiculous than others. But according to The Team Marketing Report the Eagles top the list, charging you 71 cents per ounce – and the 49ers are right up there too, with beer that’s costing you 63 cents for that buzz. Cincinnati holds the title for the cheapest beer in the NFL (36 cents) – but then their football team sucks.

This Week In Beer History (Stuttgart, Germany) – 194 years ago this week, King Wilhelm I sponsored the first Stuttgart Beer Festival – the precursor to Munich’s legendary Oktoberfest celebration.

Craft Beer Brewed Just 60 Miles South Of The Arctic Circle (Akureyri, Iceland) – One of the things that we’ve witnessed in the four years that ACB has been publishing is the growth of craft beer internationally. That’s why we’ve been growing our staff of writers abroad and why stories about successful Icelandic craft breweries interest us. Iceland’s Einstök Beer Company recently announced that they’ve experienced significant growth during the first six months of 2015 with a more than 250% spike in shipments over the same period last year. This award-winning brewery is looking to produce more than 12,000 barrels by the end of the year which is huge when you consider that they only produced just over 6,100 in 2014.