(Courtesy Iron Hill Brewery)

The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were enjoying the weekend.

Iron Hill Closes Three Regional Brewpubs

The Iron Hill Brewery is actually an award-winning collection of regional brewpubs with multiple locations throughout the Mid-Atlantic.  But like many in the craft beer and restaurant biz, it’s now facing  the growing pressures of an uncertain economy and increased competition, that has forced the chain to make difficult decisions.

Iron Hill Brewery & Restaurant announced the abrupt closure of three locations in three states, leaving only 16 restaurants nationwide.

Iron Hill Brewery & Restaurant locations closing

• Newark Location: 147 E Main Street, Newark, DE 19711
• Chestnut Hill Location: 8400 Germantown Ave, Philadelphia, PA 19118
• Voorhees Location: 13107 Town Center Blvd., Voorhees, NJ 08043

“While we are closing a few locations, this is truly part of a larger growth story,” said Iron Hill Brewery & Restaurant CEO Mark Kirk. “We are evolving, strengthening our brand, and positioning Iron Hill for long-term success.”

Words to Drink By

“I’m skeptical about a lifestyle in which you are doing nothing more than having a vicarious thrill about the way things used to be.” – Tom Waits, American singer-songwriter, composer, actor, and Grammy Award winner

(Courtesy Brooklyn Brewery)

With New Brand Refresh Brooklyn Brewery Embraces Its NYC Roots

Brooklyn Brewery has debuted a new look for its East IPA, a longtime staple of its core portfolio and a fan favorite since its debut in 1996. The refreshed design highlights East IPA’s steady presence in the city’s craft beer landscape, while keeping the same balanced, citrus-forward IPA inside.

First introduced around the same time that Brooklyn Brewery’s Tasting Room in Williamsburg opened in 1996, East IPA quickly became a standout and officially joined the brewery’s year-round lineup shortly after

According to Brooklyn Brewery, the new packaging moves away from East IPA’s former travel-themed aesthetic and instead draws from the everyday visuals of New York—subway cars, dive bars, basketball courts, and corner spots…a  redesign that captures the grit, energy, and character of the city that’s always been at the heart of the beer.

“East IPA has always felt like a true New York beer—unpretentious, flavorful, and built with character,” Brooklyn Brewery’s CMO Karli Bainbridge explained. “The new look taps into the places and moments that define our city. It’s not about reinvention—it’s about refreshing the design to feel real to who we are and where we’re from.”

Brooklyn Brewery will also introduced a limited-edition East IPA merch line, designed to reflect the beer’s place in NYC culture and its connection to the city’s everyday style.

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