(Courtesy Joshua Creek Ranch)

Keystone Light is once again “in the hunt” to expand its rural beer-loving base and they’ve upped the ante on one of their most popular promotions to ensure that that.

Here’s the deal…

Molson Coors’ leading economy beer Keystone Light, is tapping into rural areas with the return of its popular “The Hunt” promotion by giving legal-age beer lovers a chance to find a blaze-orange can and the chance to win some of hunting’s most sought-after merch.

Those who are lucky enough to find one of the elusive orange cans hidden in Keystone Light “The Hunt” 15, 24, or 30 pack sizes of will get a chance to win an outdoorsy flyaway or exclusive hunting gear from outdoor lifestyle-apparel company Realtree.

To mark a new hunting season and take the campaign to a whole new level, Keystone Light has increased the number of Blaze Orange Cans available across the nation, providing fans a 1 in 100 chance to win must-have prizes and experiences.

Fans who find an Orange Blaze with a QR code can scan the can to enter for their chance to win one of five (5) grand prizes: an epic getaway to a hunting lodge.

Each grand prize includes a trip for the winner and three guests to a hunting lodge, including two nights’ accommodation and a $1,500 case stipend.

The hunting lodge  destinations  include Harpole’s Heartland Lodge in Nebo, IL; The Lodge at Prairie Wildlife in Westpoint, MS; Joshua Creek Ranch in Hill Country, TX.

But that’s not all…

• Fans who find a Blaze Orange can, can also scan the QR code on the can to be entered to win an instant prize win:
  • First-Prize: “Realtree Camo Prize Pack,”  including a Realtree camo outdoor tent, jacket, backpack and hat.
  • Second-Prize: Realtree camo jacket.
  • Third-prize: Realtree camo backpack.
• Fans can also enter the Blue can pool prize by scanning the QR code on the packaging to win Realtree merch or a Venmo deposit to go toward their next purchase of Keystone Light.

“Keystone Light has been running ‘The Hunt’ program for over a decade because it’s so popular,” Matt Lafferty, Keystone light marketing manager told Beer & Beyond. “We’re always trying to connect with rural consumers through shared passions, and ‘The Hunt’ does that.”

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