Football is back, and Bud Light is diving headfirst into the action with a new campaign that showcases the hilarious ways fans do anything for a Bud Light.

On August 5, Anheuser-Busch announced its newest ad campaign. They tend to make winning commercials and this one, starring long-time brand partner and Pro Football Hall of Famer Peyton Manning, is ridiculous fun.

And as the “Official Beer Sponsor of the NFL” Bud Light’s new commercial “Parachute” takes fan devotion to new heights, literally.

The spot depicts Peyton Manning epically skydiving into a football stadium as part of the NFL airman brigade. Aiming for the field, he calls a last-minute audible to change course towards what he thinks is an ice-cold Bud Light.

“Parachute,” hilariously highlights just how far fans will go – or free-fall – for a Bud Light. This marks Manning’s sixth campaign with Bud Light, most recently starring in Bud Light’s digital comedy sketch ‘Armchair Quarterback’ that debuted as part of the brand’s larger partnership with Netflix and Omaha Productions on Netflix’s “Quarterback” season 2.

“This Bud Light campaign captures the go-all-out spirit that NFL fans bring to their team each season,” said Pro Football Hall of Famer and Bud Light partner Peyton Manning. “Whether you’re going ‘jumping-out-of-a-plane’ big or more low-key and just enjoying a beer at home, Bud Light helps to celebrate the love we all have for the game.”

“This Bud Light campaign captures the go-all-out spirit that NFL fans bring to their team each season,” said Pro Football Hall of Famer and Bud Light partner Peyton Manning. “Whether you’re going ‘jumping-out-of-a-plane’ big or more low-key and just enjoying a beer at home, Bud Light helps to celebrate the love we all have for the game.”

Bud Light is also helping 21+ fans take their fandom to another level with the return of its limited-edition NFL team cans featuring team logos and colors across 27 sponsored teams across the league.

And his year’s team cans also grant access to special online content, gear, and prizes all season long.

“As the Official Beer Sponsor of the NFL for nearly three decades, Bud Light has a deep history of going to great lengths to give NFL fans epic experiences. In return, we’ve had a front row seat to the great length’s fans go to support their team and do anything to enjoy a cold Bud Light on gameday,” said Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch…

“This season’s campaign is all about celebrating the passion fans bring day in and day out during the NFL season. With a new spot featuring our longtime partner Peyton Manning, the return of our fan-favorite NFL team cans, and weekly at-home tailgate experiences for fans across the country, we’re raising a cold Bud Light to celebrate fans everywhere who make football season unforgettable.”

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