Busch Light Beer Sponsors Huge Nascar Star

Busch Light Beer Sponsors Huge Nascar Star

|July 13th, 2023|

If you’re into NASCAR you know who Ross Chastain is. He’s been racing since he was 12 and now competes full-time in the NASCAR Cup Series, driving the No. 1 Chevrolet Camaro ZL1 for Trackhouse Racing.

Chastain is growing force in the sport, from his first Cup Series victory at Circuit of the Americas and making history at Martinsville Speedway with his “Hail Melon” move in 2022, he’s become one of NASCAR’s biggest stars.

Chastain’s popularity with fans, his rise to the top of the NASCAR Cup Series, his unique driving style and roots as an eighth-generation watermelon farmer, made him the ideal partner for Busch Light. And beginning in 2024, the beer brand will partner with Chastain to bring fans along for the ride of their lives with epic, one-of-a-kind opportunities, irreplaceable memories and access to the sport like never before.

(Ross Chastain: Courtesy Busch Light / Aheuser-Busch)

“On the farm in Alva, Florida, Busch Light has always been the beer of choice for all of our celebrations, and now that they are right by my side as my sponsor – it’s a dream come true!” said Chastain. “This sponsorship means so much to me as the brand not only supports NASCAR, but also places value and extends their support to communities that are close to my heart — the humble, hard-working people across the U.S. who enjoy cracking a cold one after an honest day’s work.”

“Ross has already accomplished so much in his career and we’re so proud that an iconic brand like Busch Light sees his commitment not only to the sport, but to his fans. Being sponsored by the official beer of NASCAR is such an honor and we can’t wait to see what Ross and Busch Light accomplish together in 2024 and beyond,” says Trackhouse Founder and Owner, Justin Marks.

“It has been Trackhouse’s goal from day one to build something special and different. Something that resonates with the fans and partners in NASCAR. For Busch Light to recognize this and commit to the vision is both humbling and inspiring as we continue to write a special chapter in the history of this sport.”

For over 44 years, Busch Light has invested in some of NASCAR’s most successful programs including sponsoring NASCAR icon, Kevin Harvick. As the brand takes its final lap with Harvick this year, Busch Light will be passing the torch to Ross Chastain and working with Trackhouse Racing in 2024.

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