Busch Light Sponsors Women Nascar Drivers

In professional racing, sponsorship is not just the key to success, but what it takes to even get a spot on the track. But up until now women drivers just haven’t received the necessary support that their male counterparts have.

And Busch Light intends to change that…

At the 64th running of the Daytona 500, Busch Light will announce the launch of the Busch Light Accelerate Her Program, a three-year, $10M commitment that takes aim at the inequity of resources available to women drivers, including providing more funding, track time, media exposure and training to every 21+ woman driver in NASCAR.

This from the Anheuser-Busch press release…

“This first-of-its-kind program is focused on addressing the one number that needs the most attention in NASCAR — zero women drivers are currently competing at the sport’s highest level. As one of the only large-scale sports organizations where women and men compete directly, accelerating gender equality in NASCAR presents a major and immediate opportunity to advance diversity in sports, both today and for future generations.”

As part of this inaugural program, Busch Light will sponsor eight talented women drivers; Toni Breidinger, Natalie Decker, Amber Balcaen, Jennifer Jo Cobb, Brittney Zamora, Stephanie Moyer and Melissa Fifield. And with an eye toward the future, a portion of Busch Light’s $10M commitment will also be reserved as a standing sponsorship fund for up-and-coming talent.

“Busch Light has been an iconic sponsor in NASCAR for decades and we’ve been lucky to witness some of the greatest women drivers in history,’ said Krystyn Stowe, Senior Brand Director, Busch Family of Brands at Anheuser-Busch. “But it can’t be argued that the NASCAR Cups Series field is dominated by male drivers.”

“I know firsthand that women drivers in NASCAR face obstacles in advancing to the highest levels of the sport,” said Toni Breidinger, Busch Light Race Team…

 “But the track doesn’t know gender, the car doesn’t know gender, so gender is irrelevant. At the end of the day, we’re all drivers on the same track racing towards the same goal. I’m proud to take part in the Busch Light Accelerate Her program alongside other women drivers because it’s not only an incredible new stream of direct support, but it’s the first real step toward spotlighting the gender imbalance.”

The Busch Light Accelerate Her Program is the next step in a proud, 40-year partnership between Busch Light and NASCAR that has propelled the sport forward, bringing fans closer to the action and expanding NASCAR throughout the U.S. The campaign will officially launch with a nationally broadcast advertisement on NASCAR’s biggest day, the Daytona 500 on Sunday, February 20th.

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