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Courtesy Stella Artois)
Before COVID, having dinner with friends was for many a way of life. And with the plague waning, Stella Artois is reminding us all that it’s okay to do that again with an uber-creative beer campaign.
Here’s the deal…
After two years of hiding away, people are beginning to get social again, visiting bars and restaurants and starting to have friends over for dinner. And Stella Artois is inviting fans to pour life back into those dinner experiences with its newest campaign which invites everyone to “Make Time for the Life Artois” and a simple call to, “Sign Off, Dine In, Bon Appetit.”
With a clever new film titled “ It’s Time To Dine Again ,” which is coming your way via TV, social platforms and a 360-marketing campaign, Stella Artois is reminding us all that moments worth savoring happen over a delicious meal paired with an ice-cold beer.
The film starts with a woman working hard at home, when her loved one walks into the room with two Stella beers in hand, inspiring her to stop working and make time for dinner and friends, With a simple flip, the table previously covered in work materials transforms into a beautiful dining experience. It’s a visually stunning ad that will definitely capture your attention.
For those of us fans who enjoy dinner parties on the home front and the beer that only makes them better, Stella Artois has created five custom summer dishes that are easy to make, easier to enjoy and pair perfectly with an ice-cold Stella.
From Spanish garlic shrimp to lamb meatball sliders, these recipes are perfect for summer dining and will remind fans that meals worth savoring always starts with a Stella.
Earlier this year, Stella Artois launched “Frites Artois,” a series of immersive events nationwide that turned the classic french fry into pomme frites with a simple yet elevated twist. The program kicked of Miami and will be making its way through a wide range of cultural events, everything from music festivals to sporting events.
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(All image credits Stella Artois)
