It’s been a while since someone built a serious entertainment, film or series, around the brewing biz…

Back in 2013 director Joe Swanberg released Drinking Buddies, a romantic comedy starring Olivia Wilde, Jake Johnson, Anna Kendrick and Ron Livingston, that took place in a brewery and was very well received. But nothing much has happened since then…

Sure there’s the occasional uber-sincere beer documentary.

Last February Anheuser-Busch joined forces with Jonathan Hack and the award-winning team filmmakers at One-Eleven Entertainment to produce Beers of Joy, a documentary that was both a love letter to beer and a promotional vehicle told in intertwining stories…

But even though that film would show up at the occasional film festival, sometimes sponsored by Anheuser-Busch InBev, it’s not like it ever saw any kind of real mainstream distribution…

The Esquire Network unsuccessfully tried to meld the brewing documentary with travel and humor in Brew Dogs which followed BrewDog founders James Watt and Martin Dickie around the US as they dropped in on some of America’s most prominent craft beer names and whipped up weird beers.

In spite of its big promotional rollout, that television series never found an audience and Brew Dogs was dropped by the network after just one year.

But now according to Variety, streaming giant Netflix has put in an eight-episode order for Brews Brothers, a comedy series from creative sibling team Greg Schaffer and Jeff Schaffer.

Brews Brothers Alan Aisenberg and Mike Castle – Netflix/ Maarten de Boer

Brews Brothers follows estranged brothers Wilhelm (Alan Aisenberg) and Adam Rodman (Mike Castle), who wind up running a brewery together.

According to Netflix, each is a “beer genius … but they couldn’t be more different in their beer-making techniques and personalities. A lot of times in a show you see two people who complete each other. These two don’t even make a full person.”

Jeff Schaffer (Seinfeld, Curb Your Enthusiasm, The League) will executive produce along with his brother Greg Schaffer (That 70’s Show, Notes From the Underbelly, Lab Rats) who will also serve as Brew Brothers’ showrunner, executive producer and writer.

So it appears, that the beer biz will be getting a bigtime platform on Netflix coming up, if only just for laughs.

And we can’t wait to see how this attempt at “brewed entertainment” plays out…