YouGov Ranks “Beer Consideration” By Gender, Generation And Political Affiliation

YouGov recently published its 2024 alcohol ranking report which highlights the beer, spirit, hard seltzer, spiked lemonade, and ready-to-drink brands that are registering the highest consideration scores in the US.

And we found their beer rankings, which tracked the “most considered” beer brands, and broke them out by generation, gender, and political preference, to be fascinating.

YouGov found that 67% of those who drink alcohol say they drink beer, but only 29% of those who drink alcohol reported beer as their favorite alcohol type.

And  things got even more interesting from there…

Top Four Beer Drinking Occasions

1. Hanging out with friends (64%)
2. Special occasions (55%)
3. Family get-togethers (50%)
4. Watching sports games (37%)

Beer Brand Name Consideration (Gen pop)
1 Corona 18.4%
2 Heineken 18.1%
3 Guinness 15.8%
4 Samuel Adams 15.8%
5 Blue Moon 14.3%
6 Modelo 13.2%
7 Budweiser 12.7%
8 Stella Artois 12.3%
9 Coors Light 12.1%
10 Bud Light 11.5%

Which of the following beer brands are Americans increasingly considering when in the market to purchase?

America’s Increasingly Considered Beers

1 Heineken 18.1% 15% +3.1
2 Guinness 15.8% 13.6% +2.2
3 Modelo 13.2% 11.4% +1.8
4 Corona Premier 6.1% 4.5% +1.6
5 Amstel 6.1% 4.5% +1.6
6 Victoria 2.6% 1.2% +1.4
7 Corona 18.4% 17.1% +1.3
8 Natural Light 4.5% 3.3% +1.2
9 Pacifico 5.2% 4.2% +1
10 Blue Moon 14.3% 13.4% +0.9

Most Considered Beers by Gender

Most Considered Beer Brands – Men

1 Heineken ▲ 23.7%
2 Guinness ▲ 22.0%
3 Samuel Adams ▲ 21.6%
4 Corona 19.9%
5 Modelo ▲ 16.9%
6 Blue Moon ▲ 16.5%
7 Budweiser ▲ 15.4%
8 Yuengling ▲ 15%
9 Stella Artois ▲ 14.6%
10 Coors Light ▲ 13.&%

Most Considered Beer Brands – Women

1 Corona 17.1%
2 Heineken ▼ 13.4%
3 Blue Moon ▼ 12.5%
4 Samuel Adams ▼ 11.0%
5 Bud Light 10.9%
6 Coors Light ▼ 10.7%
7 Guinness ▼ 10.6%
8 Budweiser ▼ 10.5%
9 Stella Artois ▼ 10.4%
10 Modelo ▼ 10.2%

Most Considered Beer Brands By Generation

Gen Z (1997-2003)

1 Heineken ▲ 28.0%
2 Guinness ▲ 26.8%
3 Corona ▲ 20.5%
4 Budweiser ▲ 18.5%
5 Amstel ▲ 15.0%
6 Blue Moon 13.6%
7 Bud Light ▲ 12.9%
8 Modelo ▼ 9.5%
9 Victoria ▲ 9.1%
10 Busch ▲ 8.6%

Millennial (1981-1996)

1 Heineken ▲ 23.2%
2 Corona ▲ 20.8%
3 Blue Moon ▲ 19.4%
4 Guinness ▲ 18.6%
5 Budweiser ▲ 17.2%
6 Samuel Adams 15.3%
7 Bud Light ▲ 14.4%
8 Modelo 13.5%
9 Stella Artois 12.2%
10 Miller Lite 10.9%

Gen X (1965-1980)

1 Corona 19.6%
2 Samuel Adams 17.3%
3 Heineken 16.7%
4 Guinness 16.1%
5 Modelo ▲ 15.0%
6 Blue Moon 14.4%
7 Budweiser 13.2%
8 Stella Artois 12.6%
9 Coors Light 11.6%
10 Yuengling 11.5%

Baby Boomer (1946-1964)

1 Corona ▼ 16.1%
2 Samuel Adams 16.0%
3 Heineken▼ 14.7%
4 Coors Light ▲ 13.3%
5 Guinness ▼ 13.1%
6 Yuengling ▲ 13.0%
7 Stella Artois 12.9%
8 Modelo 12.8%
9 Blue Moon ▼ 11.9%
10 Miller Lite 11.1%

Most Considered Beers by Party Affiliation

Democrats

1 Heineken ▲ 20.4%
2 Corona 19.7%
3 Guinness 16.6%
4 Blue Moon 15.7%
5 Bud Light ▲ 15.4%
6 Samuel Adams 15.3%
7 Budweiser ▲ 15.3%
8 Stella Artois ▲ 14.1%
9 Modelo 13.3%
10 Miller Lite 10.4%

Republicans

1 Heineken 17.6%
2 Corona 17.2%
3 Coors Light ▲ 16.0%
4 Samuel Adams 15.1%
5 Guinness 14.5%
6 Blue Moon 13.6%
7 Yuengling ▲ 13.0%
8 Miller Lite ▲ 13.0%
9 Modelo 12.0%
10 Michelob ULTRA ▲ 11.3%

Which brands do US drinkers consider purchasing when they are ready to buy beer?

America’s Increasingly Considered Beers

1 Samuel Adams 29.9%
2 Yuengling 24.1%
3 Guinness 23.4%
4 Heineken 20.6%
5 Stella Artois 20.1%
6 Corona 19.6%
7 Coors Light 19.4%
8 Modelo 18.9%
9 Dos Equis 18.0%
10 Blue Moon 17.1%

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(YouGov Brand Index (July 1, 2023 to June 30, 2024)  Based on 3oo US adults 21+. To qualify as top ranked, brands have held tracked scores for at least 6 months).

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