American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
We just received an update from our friends at the AHA with the current demographics of America’s homebrewer, and like a lot of what we receive from this organization it was way more interesting than even we could have imagined. Did you realize that more than one million homebrewers are currently brewing two million barrels of beer yearly? We definitely didn’t and there’s a lot more here that blew our mind!
(Press Release)
(Boulder, CO) – The American Homebrewers Association (AHA)–the not-for-profit trade association serving as a resource and community for homebrewers–released results of a first-ever nationwide homebrewer survey today, a break-down of demographics, brewing habits and shopping behaviors of American homebrewers.
According to the survey, there are an estimated 1.2 million homebrewers in the United States, two-thirds of who began brewing in 2005 or later.
“The homebrewing community is in every corner of the country and highly engaged in this hobby,” said Gary Glass, director, American Homebrewers Association. “From the amount of money spent on supplies to the sheer number of homebrewers, it’s clear this is a growing trend and people are incredibly interested in learning about and making their own brews at home.”
Survey results include:
Demographics: The average homebrewer is 40 years old, with most (60 percent) falling between 30 and 49 years old. The majority of homebrewers are married or in a domestic partnership (78 percent), have a college degree or some form of higher education (69 percent), and are highly affluent–nearly 60 percent of all homebrewers have household incomes of $75,000 or more.
Location: Homebrewers are fairly evenly spread across the country, with the slight plurality congregated in the West (31 percent), followed by the South (26 percent), Midwest (23 percent) and the fewest in the Northeast (17 percent).
Production: In terms of brew production, homebrewers mainly stick to beer–60 percent of respondents only brew beer at home, compared to wine, mead or cider. AHA members and people affiliated with the AHA on average brewed nearly 10 batches of beer per year, at 7 gallons a batch, which is 15 percent more batches and nearly 30 percent more volume than homebrewers who were not affiliated with the AHA. Collectively, homebrewers produce more than 2 million barrels of brew a year, which represents a small but sizeable portion (1 percent) of total U.S. production.
Retail: Nearly all homebrewers (95 percent) shop in two local homebrew stores eight or nine times a year, while a majority (80 percent) also shops in three online stores five times a year. On average, homebrewers spend $800 a year–about $460 on general supplies and ingredients, and $330 on major equipment.
The survey was completed by more than 18,000 homebrewers via an online survey from July 30 to September 3, 2013. Of the respondents, 65 percent were members of the AHA, and 35 percent were unaffiliated homebrewers.
About the American Homebrewers Association:
The American Homebrewers Association has worked on behalf of the homebrewing community since 1978 and celebrates a membership of more than 40,000 homebrewers. The American Homebrewers Association (AHA) organizes events including the National Homebrewers Conference and National Homebrew Competition. The AHA also publishes Zymurgy magazine. The AHA is part of the Brewers Association, whose Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.
About AmericanCraftBeer.com
AmericanCraftBeer.com is a national craft beer news & lifestyle site based out of Washington, DC. Founded in 2012, AmericanCraftBeer.com (ACB) is one of the industry’s newest and most exciting voices committed to covering the craft beer business and its fans, and having some fun while doing it. Publishing 5 days a week, 52 weeks a year, AmericanCraftBeer.com is actively growing an extensive team of regional correspondents who celebrate and promote America’s emerging craft beer scene. For serious beer news and industry insight, there’s only one site you need to know –www.americancraftbeer.com.
