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(Courtesy Yuengling)
On April 13th D.G. Yuengling & Son, Inc., announced the release of its limited-edition camouflage cans in partnership with Team Red White & Blue (Team RWB) as part of its new Stars & Stripes program.
The Yuengling Stars & Stripes program is dedicated to supporting our nation’s veterans through Team RWB, a nonprofit whose mission is to enrich America’s veterans’ lives through the nation’s largest veteran health and wellness community.
The new cans, emblazoned with a unique desert camouflage print and Team RWB logo, are part of the brewery’s continued effort to pay tribute to the men and women who served our country.
Starting this month, these special Yuengling Lager camo cans will be available for a limited time across Yuengling’s 22-state reach, in 12-ounce 12-pack, 12-ounce 24-pack as well as 24-ounce cans.
In addition to containing a seriously fine lager, the special camouflage cans also include a Snapchat code that will allow users to engage with the brewery’s iconic Yuengling Eagle and invites consumers to donate to Team RWB.
“As America’s Oldest Brewery, we are forever in awe of the brave and dedicated men and women who have made tremendous sacrifices to protect our country’s freedom, honor, and independence,” said Jennifer Yuengling, Vice President of Operations and 6th Generation Brewer at D.G. Yuengling & Son, Inc.….
“After working with Team RWB for several years, the launch of the Stars & Stripes program is a great way to grow our partnership with an organization that shares our same commitment to our nation’s military. Our limited-edition Lager cans are a part of our continued commitment to helping Team RWB build onto their invaluable resources and support services for America’s veterans.”
(Courtesy Yuengling / Lee Brice)
American country music singer and songwriter Lee Brice is also involved in the Yuengling Stars & Stripes program.
The Curb Records recording artist will be promoting the worthy cause this summer with a series of Stars & Stripes performances on behalf of the Yuengling brand, fan meet & greets, and chances to win tickets and other music and swag giveaways.
“It’s been a challenging year for many military men and women and so I’m thrilled to join Yuengling in rolling out a limited-edition pack that will benefit Team RWB,” said Lee. “Supporting our troops and saluting them with an ice-cold Yuengling Lager seems like a natural fit.”
Yuengling has been supporting the US military for many years. The brewery has partnered with various military-centric organizations in the past including Operation Gratitude and Tragedy Assistance Program for Survivors (TAPS) in support of their collective efforts for our nation’s heroes.
