New Beer Alert: The Labor Day Pilsner Edition
New Beer Alert: The Labor Day Pilsner Edition

(Courtesy Sierra Nevada Brewing)
Labor Day Weekend is ON and American craft brewers are addressing things with a smart roster of Pilsners you’re gonna need to have around.
A Proper Pilsner Canned (Chico, CA & Mills River, NC) – Sierra Nevada Brewing has begun rolling a new European-inspired PIL lager in an all-new can format – an 8-pack of 8.4-ounce cans dubbed ‘proper pilsner cans.’ The size is rooted in the European tradition of a premium pilsner drinking experience, where it is common to serve pilsner beers as a small pour to maintain ideal temperature and flavor from first sip to last.
Deftly balanced with bright citrusy, floral flavors and a touch of sweet malt character to round out things, Sierra Nevada PILS is a 4.7% ABV European-inspired Pilsner that pours a crystal clear golden straw color in the glass
Printed on each can is a quote from Brian Grossman, Chief Brewer and second-generation brewery owner at Sierra Nevada Brewing Co. that further explains the intentionality and inspiration behind the can size:
“I’ve enjoyed beers all over the world, but there’s something special about a proper pilsner at a European pub. Crisp, refreshing, and served in a smaller glass to keep it at the ideal temperature and flavor— it’s how PILS is meant to be enjoyed.”
The new 8.4-ounce cans (which the American Craft Beer crew absolutely loves!), is rolling out to select markets now, with plans for a nationwide ‘proper pilsner can’ roll-out in early 2026.

(Courtesy Wicked Weed Brewing / Untappd)
Time to Get Wicked (Asheville, NC) – One of our favorite breweries, Wicked Weed Brewing is very much on the comeback trail after the devastating floods that brought Ashville to its knees last October. And although the brewery is renowned for its Sour Beer production, they also brew a serious Pilsner that was ten years in development.
Righteously crafted using German malts Hallertau Mittelfrüh hops, Wicked Weed Pils is 5.2% ABV Pilsner with a bright, crisp character that gives way to a soft, pillowy finish.
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