The National Football League kicked off over the weekend and Miller Lite was ready to play on major fantasy sports and sports betting platforms.
Here’s the deal…
Football is the most popular professional sport in the US. There are 32 teams in the NFL which are then split into two conferences made up of 16 teams, the American Football Conference (AFC) and the National Football Conference who play 17 games in the regular season at 30 stadiums across the nation.
The NFL is one of the most watched sports franchises in the world and beer brands like Miller Lite pay big money to stay involved.
Nationally, Miller Lite has re-upped as the lead beer sponsor of ESPN’s fantasy football app. When fans log onto ESPN’s fantasy football app, they’re fed a Miller Lite video.
Miller Lite, which is part of the Molson Coors beer family, will also continue to sponsor of the popular “Fantasy Pros” podcast, which offers news and analysis for fantasy football players. And it’s renewed its partnership with sports betting platform Draft Kings.
Not only will Miller Lite show up prominently on the no. 1 fantasy football app, it will also feature ESPN’s fantasy football badge on secondary packaging of its pints. This is in addition to packaging and display tools celebrating its 16 alliance teams across the NFL.
“While we have alliances in 16 markets, now we’re able to cover the entire country with football-themed packaging that’s going to resonate with fans,” James Nanney, senior marketing manager for Miller Lite told Beer & Beyond.
The brand connected with bars across the country. And Miller Lite is giving fantasy players a chance to win daily cash prizes to cover their tabs and other football swag throughout the season.
Players can also enter for a chance to win the grand prize of having their next fantasy football draft at ESPN’s headquarters in Bristol, Conn.
So clearly it’s “Game On” for the nation’s third bestselling beer.
“Fans are engaged in fantasy football seven days a week, Nanney added. “Whether they’re setting a lineup, checking stats or ribbing their buddies over text and we want them to have a Miller Lite nearby.”
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