It’s no secret that Bud light has been having a tough time in the wake of its explosive association with Trans influencer, Dylan Mulvaney.
But with the arrival of NFL football season, the once-bestselling beer brand which has now been dethroned by Modelo Especial, is hoping for better days, and Bud Light’s being the “Official Beer Sponsor of the NFL,” certainly can’t hurt.
The NFL is kicking off the 2023 season in Kansas City on September 7, and Anheuser-Busch has announced one of its biggest football campaigns ever. And for the world’s largest brewer still reeling from the Bud Light Trans controversy that refuses to go away, it couldn’t have come at a more critical time.
“Easy to Sunday” will tap into the kind of fandom that has made the NFL America’s most popular sport.
“Bud Light has been the Official Beer Sponsor of the NFL for over 27 years, and every season we look forward to delighting fans by making their gameday celebrations easier over a Bud Light and America’s most popular sport: football,” said Todd Allen, Vice President of Marketing for Bud Light…
“We know for NFL fans Sunday has become synonymous not only with game day, but also with time-honored traditions. Our new ‘Easy to Sunday’ campaign celebrates and honors those real Sunday moments that bring NFL fans across the country closer to their friends, their family and their local communities – and we are so proud to play a role in as a brand.”
To celebrate the return of the NFL, Bud Light will host a promotional sweepstakes to give away more than 2,000 subscriptions to NFL Sunday Ticket from YouTube and YouTube TV, and fans will also have a chance to win e-gift cards for Fanatics merchandise on NFLShop.com.
And the new campaign spot which highlights America’s Sunday football traditions is truly winning…
Bud Light’s fan-favorite, limited-edition NFL team packaging is also back for another year.
With a new look across 23 NFL teams, this year’s team cans prominently feature each team’s logo and includes a player illustration in each team’s official colors.
The new cans also include a QR code fans can scan for information on how to win a NFL Sunday Ticket subscription from YouTube and YouTube TV, and fan merch through Bud Light’s official merch partner, Fanatics.
With NFL football season’s arrival Bud Light is in total Game Day mode and looking to put those bad days behind them.
(All image credits: Anheuser-Busch)