Dogs To Design A New BrewDog Beer In London

Some of reader’s complain that we cover BrewDog too much…And we’ll stop when they stop being so much fun. And now they’re celebrating a new brewpub opening in the UK with the world’s first beer designed by dogs!

Here’s the deal…

BrewDog is putting out a ‘casting/brewing’ call for dogs and their owners to help craft the inaugural beer at their newest and largest standalone brewpub in London’s trendy Tower Hill neighborhood.

Located just northwest of the Tower of London, BrewDog Tower Hill features a 10hl brewing kit, making it the only place in the UK outside its headquarters in Ellon, Scotland to be making BrewDog beers.

And one of those beers will be designed by the neighborhood’s dog community.

On Thursday May 17^th BrewDog will be introducing yet another “world-first.” They’ll be opening up their recipe process to man’s best friend by inviting London’s four-legged friends to choose from three options of hops, malts and a special twist.

Whichever options the dogs approach and inspect most frequently will be selected for the final inaugural brew. Plus the owners of participating dogs will then be invited to assist the BrewDog brewers in making the beer

As we’ve detailed, BrewDog Tower Hill is a striking addition to the company’s more than 50 beer venues located around the world. Housed in the neo-Gothic Minster building, the new downtown operation features 25 beers on tap, a wall of fridges for takeaway beers, an automated growler filling system, as well as arcade games area with three shuffleboards and an extensive outdoor seating area.

And the beers exclusively crafted at BrewDog Tower Hill will also be distributed across BrewDog’s eight-strong network of bars in London. It will also be the first BrewDog bar to serve a breakfast and brunch daily in addition to its artisan beer-focused cuisine.

The second BrewDog location to open in London this year, and the only venue in its extensive family of outlets to be brewing its own beer, BrewDog Tower Hill is destined to become a huge draw in the city for both its denizens as well as its dogs!

All image credits: BrewDog