American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
(Courtesy Anheuser-Busch / Busch Light)
Hunting season is on and Anheuser-Busch’s leading economy beer, Busch Light, is tapping into the hunting ethos with the return of its popular camo cans and a new collection of camo beer gear.
Now returning for an 18th season Busch Light’s special camo cans have long been popular with beer lovers and hunters, and this year Anheuser-Busch has introduced new gear that compliment the great outdoors’ cans.
Say hello to the Busch Light Camo C.U.P. (Can Utility Pieces) collection…. Tripped-out oversized tumblers packed with essential gear designed to fit the unique needs of each hunting season, including:
– A deer-themed C.U.P. with a faux antler handle, tactical rope, monocular and trail cam for spotting and tracking
– A duck-themed C.U.P. featuring a duck decoy handle, flashlight, duck call and reflective dog collar for hunters’ four-legged companions
– A turkey-themed C.U.P. with a carabiner handle, compass for following fowl, turkey call and tape measure for sizing up spurs and beards
“Big cups, but make ‘em Busch! We’ve always shared a passion for the great outdoors with our fans, so we had to put our own twist on the tumbler trend this hunting season,” said Krystyn Stowe, Head of Marketing for Busch Family & Natural Family at Anheuser-Busch…
“The Busch Light Camo C.U.P. collection brings a new utility to trendy tumblers by incorporating a covert can cooler and outdoor gear specific to the deer, duck and turkey seasons.”
Since 2006, Busch Light has created collectible, limited-edition Hunting Cans for its 21+ fans to celebrate a shared passion for the great outdoors.
In 2024, Busch Light is partnering for the fourth year with Ducks Unlimited, a nonprofit dedicated to the conservation of wetlands. And to celebrate this continuing alliance, as well as the annual release of Busch Light Hunting Cans, the popular beer brand will donate $45,000 to Ducks Unlimited to support its efforts in wildlife conservation.
Busch Light beer takes its commitment to those who enjoy the great outdoors, seriously and its latest Camo C.U.P. promotion is but the latest example of their effort to tap into the fishing, hunting, farming, NASCAR and country music communities.
But Busch Light isn’t the only beer brand “targeting” hunters. Its biggest competitor, Keystone Light which is made by Molson Coors is also “in the hunt” for great outdoors beer lovers with special hunting season promotions every fall.
###
