BrewDog Is Giving Away 1 Million Beers, But There’s A Catch

When it comes marketing and shameless self-promotion there’s nobody better than BrewDog. Now they’ve announced that they’re going to be giving away 1 million free beers…and how can we not run with that?

Here’s the deal… and yes, there’s a catch.

You’re gonna have to give up some personal info (the world’s gone Google so live with it) and you have to be of legal drinking age…

Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers – enough to fill over 7000 bathtubs – in what BrewDog calls “the world’s biggest ever beer sampling campaign.”

To claim one of BrewDog’s free Punk IPAs you’ll have to go HERE and enter your contact details to be included in the company’s mailing list.

You’ll then be issued a Willie Wonka-esque beer token that can be redeemed at any of BrewDog’s 50 bars around the world for a pint of Punk IPA.

BrewDog’s campaign also allows you redeem your token from the brewer’s online shop and at participating retailers.

For the ‘why’ of all this we turn to BrewDog’s cofounder James Watt a man who’s never short for words…

“We’re in the midst of what will be a seismic change in beer drinking habits in the UK. The rise of IPA shows no signs of slowing down. This is a welcome sign that more people are open to beer that is full of flavor and character, and not just insipid, artificially flavored offerings or faux-craft fraudsters…

The millions of people around the UK who call Punk IPA their favorite beer cannot be wrong, that’s why we’re certain a million more will join them after experiencing their first pint of Punk.

“This is a million Davids taking on the industrial Goliaths. This is the dawn of a new era for craft beer.”

All this on top of BrewDog’s recent announcement that were planning to build a new brewery in China and that they’d be opening a new beer hotel next to their compound in Scotland next year…