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Last October Scottish craft brewery, BrewDog, unveiled something they called ‘The BrewDog Blueprint’…an ambitious business manifesto that they hoped to initiate in 2019.
And they are staying true to their 20 page “blueprint” and here are some more of the bold things that they’ve already put into play this year.
The BrewDog Development Fund 2.0
To help smaller breweries flourish, the BrewDog’s Blueprint launched “bigger and better” version of its Development Fund and making up to £200,000 available each year to help small craft breweries and start-ups get established.
And as part of that ongoing effort they’ve partnered with Beny Ashburn (The Dope) & Teo Hunter (The Dank) the driving force behind Crowns & Hops crowd-funded effort to build a brand and open the first black-owned independent craft brewery to the city of Inglewood, CA.
Crowns & Hops’ Beny and Teo’s have committed to challenging the stereotype that people of color don’t drink craft beer. And when BrewDog first met them they were “blown away by their tenacity and dedication.” And they wanted in on Dope & Dank’s mission to grow a new brand and brewery that will bring culture, music and world-class beer to the black and brown community.
And now the dynamic duo behind Crowns & Hops, that Time Magazine credit with “Changing the Face of Beer in 2018” have announced that they’ve already exceeded all-crowd-funding expectations and will be launching a series of tasting experiences, events and festival appearances across the United States this summer.
BrewDog supports Brewgooder eforts in Africa
The BrewDog Foundation
Since 2017, BrewDog has committed to donating a portion of its profits to fund incredible charitable activities across the world.
In 2018 BrewDog donated over £250,000 to charity through the BrewDog Foundation. And it continues its commitment to not just beer, but also to changing the world for the better, where it can.
BrewDog donates £1m annually to charitable causes chosen by its Equity Punk community and its own crew. And it’s good that they do.
BrewDog Remove Plastic from its Packaging
Plastic six-pack rings are a nightmare. They trash oceans, ensnare sea life and will outlast all of us. And cardboard production can bring waste to the world’s forests.
And BrewDog has joined brewers like Guinness and Carlsberg in moving towards more sustainable packaging alternatives.
Since the beginning of 2019 all of the punk brewer’s consumer-packaged beer has been packaged in recycled and recyclable cardboard boxes.
