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In a bid to cut waste and plastic pollution significantly a Danish brewing giant has taken a major step that other brewers may soon follow…
Here’s the deal….
One of the world’s biggest brewers, Carlsberg has announced that it will be replacing traditional plastic 6-pack rings, with tiny dots of glue binding the cans together that won’t trash the world’s oceans or entangle its sea life.
The improved technology is part of a raft of new measures like reusable bottles, recycled packaging and more eco-friendly directions that major brewers have been initiating to make the brewing industry more environmentally friendly and sustainable.
Debuting in the UK on September 10th Carlsberg’s “Snap Pack” hopes to reduce the amount of plastic used in traditional multi-packs by up to 76%, and the company’s overall global plastic usage by more than 1,200 tons.
Described as a sustainable packaging solution, “the new Snap Pack holds Carlsberg cans together in a multipack form with small pieces of a specially developed glue in small dots, which are easily snapped apart when required, but robust enough to stand up to handling to and from the store.”
This from Cees ’t Hart, CEO of the Carlsberg Group…
“It’s an important day for Carlsberg. We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change.”
“We always strive to improve and today’s launch clearly shows our ambition to follow in our founder’s footsteps towards a better tomorrow. Carlsberg’s Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact.”
Three years in the making, the Snap Pack is one of a number of green innovations announced by the Carlsberg Group as part of its sustainability program, Together Towards ZERO, which includes ambitions for a ZERO carbon footprint and ZERO water waste by 2030.
In addition to the new Snap Pack, Carlsberg recently introduced the world’s first waterfall-powered pub that’s both carbon-neutral and architecturally sublime.
