“We want to incentivize our amazing people to act like business owners, by rewarding them just like business owners” James Watt. Co-Founder & CEO BrewDog
BrewDog is now a global craft brewer that we’ve both celebrated and indicted. But this progressive new program takes ‘giving back’ to a whole new level.
On May 3 BrewDog turned 15 years old, (that’s 105 in dog-years). And Founder/CEO James Watt took the opportunity to announce that going forward the company which runs 111 BrewDog Bars around the world would share 50% of each barsprofits with the team members who work there.
This huge initiative was showcased as part of the company’s annual BrewDog Blueprint.
And because it’s so impressive we have republished it here…
BrewDog Bars Profit Sharing Plan
We want to create a radically new business model for hospitality – one that firmly puts the people who make the real difference in our bars, those who look after our customers every day, at the very core of what we do.
To that end, we are delighted to announce that we are completely changing how our bars operate. Each BrewDog Bar is going to share 50% of its profits with team members.
You read that right. 50% of all profit made in BrewDog Bars will now be shared evenly with the fantastic people who work in them.
Our bar teams make the magic happen for tens of thousands of customers every day. Creating experiences that are key to this business and brand, and we want to reward them in a fundamentally new way which has never been done in hospitality before.
By sharing 50% of profits with our crew, we’re setting the bar higher for hospitality workers everywhere, and democratizing the benefits of working for a successful business in our industry.
As part of this ground-breaking initiative, we will be fully transparent and share the financial details with all of our team members every month. We want to incentivize our amazing people to act like business owners, by rewarding them just like business owners.
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Founded in 2007 by James Watt and Martin Dickie BrewDog began as a Scottish garage operation that has become a global craft brewer which now employs over 2,000 team members and operates 111 bars around the world, as well as three hotels.
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