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(Courtesy BrewDog)
The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening while you were drinking your way through the weekend.
BrewDog announces new beer to fund relief in Ukraine
BrewDog has announced the launch of a new beer, and 100% of the profits will be donated to the Disasters Emergency Committee Appeal’s humanitarian efforts in Ukraine.
BrewDog United for Ukraine is a 5.2% ABV New England IPA described as having a “pillowy softness and mix of citrus and exotic notes” The DEC Ukraine Crisis Appeal is a collaborative effort from 15 of the UK’s leading aid charities.“The last thing we can do is sit idly by” said co-Founder James Watt…. We stand with the people of Ukraine and “have suspended shipments to Russia indefinitely.”
This is not the first cause that BrewDog, a certified B-Corp since 2020, has become involved in. Last year, their “Beer For All” campaign showcased BrewDog’s continuing commitment to being carbon negative. And during the first months of the Coronavirus pandemic in the UK, the company transitioned to making hand sanitizer for the country’s National Health Service.
Words to Drink By
“Buzz happens slower than ever before. And the media is not in control of it. The old movie advertising, all the tricks to get people excited about something? Gone.” – Bob Lefsetz, Music industry writer and media analyst
(Courtesy Pravda Brewery)
Australian Craft Brewers make Puck Futin Beer to help Ukraine
Three Australian producers have teamed up with Pravda brewery in Ukraine to brew Puck Futin (best name ever!) a 5.8% ABV Red Ale created to raise money for humanitarian aid and refugees fleeing the war.
The beer has been launched after Pravda shared its recipes and labels to encourage fellow brewers around the world to raise money in support of Ukraine, according to Beer & Brewer, where this story was first reported. And responding to the need, the beer sold out before it was brewed.
South Australian producers Prancing Pony Brewery, Barossa Valley Brewing and Route 9 Distillery have all released Puck Futin in collaboration with Ukrainian brewery Pravda.
