Just as beards have oddly become part of craft beer’s ethos, dogs have long shared a bond with beer and brewing. Dogs have graced beer labels for ages, and beers and breweries named after them. Clearly there’s a spiritual component to the whole dog and brewing thing and BrewDog is celebrating this ancient alliance with their latest initiative.
As their name undoubtedly indicates BrewDog’s founders love the canine community. James Watt and Martin Dickie started the company with their beloved house dog Bracken at their side when they brewed their first beer.
And now they’ve taken this primal partnership one step further recently by officially introducing Puppy Parental Leave (paw-ternity leave?) as a staff perk at the company.
In a recent BrewDog blog posting it was explained that going forward, not only would the company’s crew would be invited to have their dogs join them daily at work…but they are also allowing their employees with new puppies or unsettled rescue dogs a week’s leave to why their furry friend’s acclimate themselves to their new homes.
And even better their new “pooch-perk” is a global initiative and will include their new brewery in Columbus, Ohio, which we gotta think is a first here in the states.
As dog lovers ourselves American Craft Beer applauds BrewDog’s progressive “dog-forward” actions.
We’ve our own furry mascot here at the ACB compound and think that BrewDog’s new addition to a roster of corporate policies that already provides a “living wage,” opportunities for sabbaticals, enhanced maternity and paternity leave and annual company-wide profit sharing, sets a standard that many of our homegrown breweries might need to address.
All image photo credits: BrewDog