Beer was never meant to be bland, tasteless and apathetic. At BrewDog we are setting the record straight. We are committed to making the highest quality beers with the finest fresh natural ingredients. Our beers are in no way commercial or mainstream. We do not merely aspire to the proclaimed heady heights of conformity through neutrality and blandness. We are unique and individual. A beacon of non-conformity in a increasingly monotone corporate desert. We are proud to be an intrepid David in a desperate ocean of insipid Goliaths. We are proud to be an alternative.