Best Beer Promotions – Stella Artois & Hot Ones Host Live Episode Fan Experience

Best Beer Promotions – Stella Artois & Hot Ones Host Live Episode Fan Experience

|August 22nd, 2025|
Sean Evans, host of "Hot Ones," at a "Hot Ones Live" event presented by Stella Artois, holding a Stella Artois beer can next to a table with hot wings

(Courtesy Stella Artois / First We Feast)

American Craft Beer is all about beer and pop culture. So we were excited to learn of  Stella Artois’ Hot Ones Live talk show and that one lucky winner will be invited to participate in the YouTube phenomenon.

Here’s the deal…

On April 18, 2024 Stella Artois, Anheuser-Busch’s bestselling Belgian-style lager, announced an alliance with Hot Ones, which is part of First We Feast’s online network.

Created by Chris Schonberger and hosted by Sean Evans, Hot Ones celebrity talk show lives at the at the intersection of food and pop culture. The show’s become a viral sensation with Hot Ones welcoming in some of Hollywood’s biggest actors like Jennifer Lawrence, Idris Elba, and Viola Davis, comedians like Kevin Hart and John Mulaney and big name athletes such as Stephen Curry and Shaquille O’Neal.

With 23 complete seasons and over 380 episodes, Hot Ones has been lauded as a one-of-a-kind interview style show where hot questions are punctuated with even hotter chicken wings.

Stella Artois Beer in glass chalice with brand logo And to celebrate 10 scorching years of the hit interview show Hot Ones, the only one with the world’s hottest chicken wings and Stella Artois, the “Official Beer Sponsor” of the hugely successful show – is giving one lucky fan the once-in-a-lifetime opportunity to be part of a live episode recording on September 25 in Los Angeles.

Hosted at AVALON Hollywood in LA, this scorching hot event will bring a live episode fan experience to life, and, for the first time ever. And Stella Artois is inviting fans one lucky fan can to enter for win the chance to participate in the episode. Guests will also enjoy limited-edition food collaborations from beloved LA staples like Randy’s Donuts and Wanderlust Creamery, along with plenty of ice-cold Stella Artois to cut the heat.

“Since becoming the Official Beer Sponsor of Hot Ones in 2024, Stella Artois has been at the center of unforgettable, unexpected moments in culture,” said Chris Jones, VP of Marketing for Premium Brands at Anheuser-Busch, “this partnership has been a true celebration of Stella Artois’ mission to spark moments worth more, bringing remarkable people together over the simplest joys in life — delicious hot wings and cold beer.”

Entering is simple… Hot Ones and Stella Artois are giving fans the chance to join Hot Ones Live by submitting a post via Stella Artois’ Instagram, with your toast celebrating 10 years of Hot Ones, along with the required hashtags.

Three finalists will receive tickets to attend the show, but only one grand prize winner will take the spotlight and join Sean on stage for a moment during this fiery challenge.

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