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(Courtesy OPEN Beer)
New Belgium Brewing has acquired a minority stake in OPEN Beer, a Los Angeles -based company committed to crafting contemporary lagers. We’ve that “Words to Drink By” and more.
New Belgium Brewing Invests in LA-Based Open Beer
New Belgium Brewing is renowned for all kinds of beers, but straight-ahead lagers has never been one of them, which may help to explain the Fort Collins-based brewer taking a minority stake in OPEN Beer, a Los Angeles company committed to crafting lagers.
In addition to acquiring a minority stake in the company, New Belgium will contact brew all of OPEN beer’s products, offer technical support and share resources according to Brewbound.
Keir Dillon, Managing Partner of OPEN Beer, elaborates, “Collaborating with New Belgium Brewing is a game-changer for us. It allows us to blend their brewing excellence with our vision of authentically building this from within our culture. This partnership is not just about creating exceptional beer; it’s about making a statement in the industry.”
As part of OPEN Beer’s Artistic Collaboration Series, each can of OPEN Beer features one-of-a-kind artwork from prominent members from OPEN Beer’s creative community, with a new series of artists introduced bi-annually. The inaugural series showcases stunning pieces by Joe Roberts , Katsu Sawada, and Meryl Smith.
Words to Drink By
”Yes, things are more challenging, but independent brewers still sell more than one out of eight beers in the United States.” – Bart Watson, chief economist, Brewers Association.
(Dylan Mulvaney/Instagram)
Biggest Beer Story Of 2023: The Fall of Bud Light
What happened to Bud Light following its brief, yet costly, association with Trans influencer Dylan Mulvaney is the biggest beer story of 2023, and it’s not even close.
What started as a social media promotion with Dylan Mulvaney set in to motion a cascade of Bud Light stories that continued throughout the year and American Craft Beer did its best to keep you up on each stage of things.
So to recap how things played out we’ve assembled most of last year’s Bud Light stories in rough chronological order, following Dylan Mulvaney’s April 1st social media announcement…
INTEREST IN SAMUEL ADAMS BEER SURGES DURING DYLAN MULVANEY BUD LIGHT CONTROVERSY
Bud Light’s decision to showcase the Trans activist on a special can spurred a Boycott Bud Light! online campaign, a video of Kid Rock shooting up a bunch of bud light beer cans that went viral, and a huge surge in online interest in the Samuel Adams Beer.
BUD LIGHT MARKETING VP TAKES “LEAVE OF ABSENCE” AMID TRANS CONTROVERSY
It was inevitable in light of the fallout from the Bud Light Trans controversy. Heads had to roll. But even this action reflects the political tightrope that Anheuser-Busch has been walking.
BUD LIGHT SALES PLUNGE CONTINUES IN WAKE OF TRANS CONTROVERSY
Amid the backlash, AB’s market capitalization has dropped nearly $6 billion in 10 days, a decline of nearly 5%, as the company remained relatively silent save for a short statement confirming the partnership.
BUD LIGHT BEER PRONOUNCED “SICK” GOING INTO MEMORIAL DAY HOLIDAY
On April 14th, almost two weeks after Dylan Mulvaney’s Instagram announcement, Anheuser-Busch CEO Brendan Whitworth released a formal statement (without specifically addressing its partnership with the trans activist) that failed to put the matter to rest.
BUD LIGHT DETHRONED AS AMERICA’S #1 BEER AS TRANS CONTROVERSY BOILS
Modelo surpasses Bud Light for the first time since 1982.
MODELO BEER SALES SOAR AS BUD LIGHT PLUMMETS
Modelo’s business is on a roll in the wake of Bud Light’s association with a transgender influencer.
BEER BIZ EXPERT – BUD LIGHT FANS MAY BE “LOST FOREVER”
“We’ve never seen anything like this in the beer industry,” one beer business expert is saying. “I think the industry thought it would have rebounded by now.”
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