Interest In Samuel Adams Beer Surges During Dylan Mulvaney Bud Light Controversy

, Interest In Samuel Adams Beer Surges During Dylan Mulvaney Bud Light Controversy

(Dylan Mulvaney/Instagram)

These are polarizing times and now Bud Light is facing a backlash following its partnership with Dylan Mulvaney, a transgender influencer whose image was put on a Bud Light can to celebrate “365 Days of Girlhood.”

Bud Light’s decision to showcase the Trans Tik Tok activist on a special can spurred a Boycott Bud Light! online campaign, a video of Kid Rock shooting up a bunch of bud light beer cans that went viral, and a huge surge in online interest in the Samuel Adams Beer.

Keep in mind that this news is about online search interest not actual beer sales.

But according to Average Being, a website that covers pop culture, the Bud Light Dylan Mulvaney controversy led to a huge increase in online interest in the Samuel Adams beer brand as well as among others brands.

“Samuel Adams, Stella Artois, Coors, and Miller are the leaders across the board, as their online searches have increased by a noticeable percentage.”

The chart below will show you the search interest of top beer companies…

Beer Brand

Search Interest (%)

Samuel Adams 998.044
Stella Artois 555.008
Coors 491.342
Miller 478.714
Budweiser 384.731
Michelob 378.769
Corona 258.438
Blue Moon 198.401
Modelo 175.636
Heineken 172.956


This from the website’s report…

“As you might have already noticed, Samuel Adams is smashing the competition as no other company is even close to the staggering increase in search interest it has faced, making it the most actively searched beer brand. It suggests consumers are actively seeking out Samuel Adams beer as an alternative to Bud Light, following the boycott trend.”

, Interest In Samuel Adams Beer Surges During Dylan Mulvaney Bud Light Controversy

(Courtesy Average Being / Google)

According to Google Trends, searches for “boycott bud light” spiked by 810.631% in the US, with Montana (100%), Wyoming (100%), and South Dakota (96%) showing the highest search interest.

Responding to Fox Digital an Anheuser-Busch spokesperson kept things positive while emphasizing that the Bud Light can with Dylan Mulvaney’s image was a one-off and not a commercial beer release…

“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.  This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”

What the website’s report doesn’t detail is the details….

When exactly was this snapshot taken? Is Boycott Bud Light! still trending or was it just a reactionary moment in internet time?

And we have to ask if the Samuel Adams surge in online interest had anything to do with the Bud Light Dylan Mulvaney controversy to begin with?

Like Anheuser-Busch, Boston Beer, home to the Samuel Adams beer, has long been an active supporter LGBTQ+ community, so who knows what’s up with that?


(Image credits:  Dylan Mulvaney/Instagram)

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