Arkansas Monastery Gets Into the Beer Biz
The Subiaco Abbey, a religious community composed of more than 40 monks located about 100 miles northwest of Little Rock is fast becoming one of the region’s biggest beer destinations.
“It started really with the monastery deciding they wanted to get into the brewing business with all the craft beers going around,” said Brother Basil, head brewer of the abbey explained to THV 11. “It’s part of our lifestyle as well,” he added noting that monks have been brewing beer since the 5th century.
In an effort to upgrade their beers distribution and spread the Country Monk Brewing brand, the monks hope to break ground on new tap-room this summer. Country Monk Brewing is the fourth monastic beer-making operation to flourish in the States, with others located in Oregon, Indiana, and Massachusetts.
Lagunitas Reformulates Newcastle Brown Ale
Heineken USA has asked Lagunitas to reimagine a classic…Newcastle Brown. And the Chico, California brewer was more than happy to help modernize the iconic brand for a planned March 2019 release.
Amy Tay, the Brand Director for Newcastle Brown Ale seemed pretty excited about this new alliance…
“Working together with our friends at Lagunitas Brewing Company, we’ve created an uncommonly balanced brown ale, brewed through a unique blend of pale and roasted malts…The result is a smooth, crisp, slightly roasty beer, complete with a delicious hoppy twist that’s not too bitter, not too sweet, and Altogether Uncommon.”
Heineken USA, the nation’s leading high-end beer importer, is a subsidiary of Heineken NV, home to both Newcastle and Lagunitas, so this announcement shouldn’t come as a total surprise…
And with Newcastle Brown already being brewed at Lagunitas’ Chicago and Petaluma California facilities, why shouldn’t they be invited to update its formula?
Iron Maiden’s Trooper Beer Brand Unveils New Nitro Offering
Iron Maiden’s signature beer line, Trooper Beer, which is brewed at the UK by Robinsons Brewery has released several beers since it first launched in 2013 and sold over 20 million pints throughout 50 countries.
And the band is debuting a new beer, Trooper Nitro, that again will be brewed and marketed with the Robinsons Brewery’s help…
This from Ben Robinson, the director of sales at Robinsons Brewery, who you should hit up for prime tickets to this summer’s Iron Maiden tour…
“We’re continuing to drive Trooper as the beer of music with a focus on craft beer bars, premium outlets, music venues, live events and music festivals. We hope that Trooper Nitro can build on the success that Trooper has had since its launch in 2013 and attract a new wave of customers who are eager to get their hands on this flavorsome pint.”
And while we’re talking beer and Iron Maiden, the band’s Bruce Dickinson will be delivering a keynote address at the Craft Brewers Conference in Denver next April. Not sure if he’ll be donning tights and breaking into his classic vocal from The Number of the Beast but we’re still pretty excited about it.