(Courtesy Anheuser-Busch)

On March 15 Anheuser-Busch, the country’s biggest brewer, announced that it would soon be streaming Not A Sports Show, a free sports-talk series.

Hosted by actor, comedian and writer Lil Rel Howery, Not A Sports Show, will feature Howery (Get Out, Judas and the Black Messiah), interviewing current and former professional athletes in a casual setting.

The Anheuser-Busch funded streaming series will not be interrupted with beer ads, but the host and his guests will be discussing the sports world in a bar filled with dozens of A-B beverages, and the visiting sports icons might even enjoy a beer or two as their conversation progresses.

The show’s first episode will be a two-part interview with former Boston Celtics star Paul Pierce, followed by the release of new episodes every Thursday through April.

Guest stars include:

• Chiney Ogwumike: Los Angeles Sparks WNBA player and first Black female ESPN host
• Joc Pederson: MLB All-Star and World Series champion
• Kenny Smith: 2x NBA champion and Inside the NBA analyst
• Melvin Ingram: 3x NFL Pro Bowler
• Paul Pierce: NBA champion, finals MVP and former Boston Celtics star
• Sabrina Ionescu: 2x John Wooden Award winner, 2020 first overall draft pick and New York Liberty WNBA player
• Shannon Sharpe: 3x Super Bowl champion, NFL Hall of Famer and co-host of Skip and Shannon: Undisputed
• Shaun White: snowboarder, skateboarder, 15x X-Games gold medalist and 3x Olympic gold medalist

According the brewery the “Not A Sports Show” platform is geared to give 21+ fans a dose of entertainment and Anheuser Busch brands like Budweiser and Michelob Ultra organic and natural exposure

“One of the key pillars of our consumer-centric marketing strategy is to make our brand connections relevant to people, rather than focusing on visibility alone,” Marcel Marcondes, CMO, Anheuser-Busch expalined.

According to Variety this isn’t Anheuser-Busch’s first foray into steaming…

“In 2007, Anheuser launched a venture it called Bud.TV, a hub for streaming content that included comedy, sports, news, short films, and original programming. By 2009, however, it shuttered the venture.”

Known for its attention-grabbing advertising campaigns and Super Bowl spots, Anheuser-Busch worked with Panay Films to develop and produce Not A Sports Show in association with Stampede.

The new series is slated to debut March 25, with new episodes surfacing Thursdays in April.