( John McKeever & Shane Gillis / Courtesy Bud Light)

We love when a beer ad makes us laugh, and Bud Light’s Shane Gillis spot is so funny, we can’t stop watching it.

Here’s the deal…

Bud Light is kicking off the 2025 college football season with a new campaign starring Shane Gillis, who was announced as a new cast member on Saturday Night Live in 2019, before content from his  podcast came to light that led to an Asian American backlash and his short-lived association with NBC’s sketch comedy series.

But Gillis’ comedic career has blossomed since then. He’s currently the star of Tires on Netflix, which he created along with Steve Gerben, and John McKeever, and done a series of hilarious ads for Bud Light.

And his latest, which coincides with the return Bud Light’s limited-edition collection of college team cans, is as good as these things get.

“Vendor Voices” was penned by Shane Gillis and his long-time writing partner John McKeever – who also directed the spot, bringing their signature humor straight to the stands.

We see Gillis go through the struggle of trying to flag down a beer vendor through the crowd without missing the action on the field, which turns into a hilarious game of shouting back and forth as the two try and find each other.. This marks Gillis’ third campaign with the brand following last year’s inaugural college football campaign and his Super Bowl debut earlier this year.

“The next-level excitement, passion and energy that college football fans bring to the table continues to raise the bar higher for us as a brand. Bud Light has a decades-long history of delivering fans unforgettable football experiences, laugh-out-loud content and great-tasting beer every season,” said Todd Allen, SVP Marketing, Bud Light….

“Shane is a great friend of Bud Light, a true football fan and was an instrumental part of our college football campaign last year. It was a no brainer to have him co-create our campaign for this season and turn up the laughs for college football fans once again. Plus, no one knows better than Shane the best way to spend game day is with friends and an ice-cold Bud Light.”

In conjunction with this campaign, Bud Light is rolling out new, limited-edition Bud Light team cans representing 28 teams across the country, featuring official team colors and prominent team logos.

(Courtesy Bud Light)

But that’s just the start – Bud Light is going all-out this season, bringing unforgettable prizes and once-in-a-lifetime experiences directly to fans with chances to score a trip to a college game of their choice, Fanatics gift cards to load up on gear, and an epic meet and greet with Shane Gillis.

Now through October 15, 21+ fans can enter by scanning the QR code on limited-edition college cans or in-store displays, or by gong HERE.

Bud Light will also be showing up at college bars across the country with its Football Face-Off Tournament allowing fans to compete for Super Bowl tickets.

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