A glass of beer beside desktop computor on a wooden table

For thousands of years, people have enjoyed a sip of beer with their friends. From ancient Sumerians fermenting barley to modern craft brewers experimenting with mango IPAs, beer has always had a unique ability to bring people together. It has become more than just a simple beverage. For many, it is a cornerstone of a tradition and enjoyment that is deeply woven into our lives and history. Even today, when digital spaces slowly overtake traditional ones in terms of popularity, beer plays an important role. But many wonder how long it will keep its role in our ever-changing digital world?

The Craft Beer Revolution

Over the past twenty years, our beer consumption has undergone a tremendous revolution. Huge traditional brewing giants remain the leaders of the market, but they have also lost a lot of their share to small independent brewers. It turned out that people do not want to smoke the same few beers that could be purchased in the shops. They no longer wanted the same old and boring tastes, and microbreweries gave them the new and exciting tastes that they wanted. Microbrewers are trying cold-weather seasonals, ingredients, cask aging, wild yeast, and even cross-industry rubbing shoulders, like coffee roasters and chocolatiers. On their part, consumers end up not only purchasing the taste of a new beer, but also a sense of a community that accompanies such small runs of production.

Beer as a Social Ritual

Be it the after-work drink, the congratulatory toast, or a lazy afternoon with friends, beer can bring them together as it helps them unwind and enjoy themselves in the presence of their compatriots. Sport is an example. There is no way you can imagine the game with your friends without some beer together. They expanded the tradition to online gaming, also. No matter whether you play the latest Call of Duty or just entertain yourself at an online blackjack game or the best online casino, beer is a perfect choice. 

This near ritualistic nature has nothing to do with alcohol. In reality, it goes beyond it altogether and gives a much more fundamental experience, as it were, on an instinctive level. It does not matter what the need of Homo Sapiens to gather around the fire to keep the night evils at bay is; it is factual that we have much more fun when there are a few beers on the table.

Beer and Digital Communities

When someone says that he/she want to get together with his/her friends and have a few beers, the first thing that comes to mind is an active tavern or a pub. Yet lately, the old conventional meeting places and watering holes have been increasingly being eroded by online spaces. Nowadays, it is quite likely to be found in the company of friends in a bar, just as it will be at the lobby of some online game. It does not make a lot of difference whether it is LOL or online poker or some other game of chance. And why not have a beer to waste time while you and your mates are waiting to play your preferred Crash game?

Some might say that this surely cannot compare to the real thing, but many of us would disagree. Nothing much has changed after all, you are only having a night out with your friends, still playing a game you all enjoy, and now, sharing a beer or two. What difference can it make that you can be distanced by thousands of miles? Simply visit CCN to find the best one and have fun and enjoy this evening by cooling a beer, and you can make this evening special.

More Than a Drink

Beer was not all that much about the drink itself. It was a societal thing, a sense of people in and around you, resting and getting along in a company that you enjoy. As long as humans share that relationship, beer will always bring us together, either seated right next to one another or even halfway around the world.