(Courtesy Garage Beer)

If ever there was a beer promotion that reflected the zany spirit of its founders this is it!

Here’s the deal…

Garage Beer, the all-lager company co-owned by Jason and Travis Kelce, has teamed up with legendary horror-comic illustrator Tim Jacobus and launched a scary fun promotion that is unlike anything the beer world has seen before.

Say hello Garage Fear. An animated/comic horror-verse takeover featuring limited-edition 12-packs of Garage Beer (original and lime) illustrated by Jacobus that depict Garage Beer co-owner Jason Kelce alongside a bloodied, masked companion. And an exclusive adult comic book created by Jacobus– Garage Fear: The Cursed Can, will be available for purchase and online in mid to late August.

Only 100 copies will be available with consumers able to purchase through Garage Beer’s merch site. The adult comic tells the story of an eerie encounter in Jason’s garage where the last beer is up for grabs, monsters are invading and all out chaos ensues.

So yeah this is stupid fun at its edgier best…

“It was a blast to take the classic, oozing, slimed cover formula and conjure up a nightmare where Jason Kelce is fighting for the last beer while defending the haunted garage!” says Jacobus. “Totally ridiculous concept… but, I can honestly say, I’ve been in worse places to get a beer!”

And for the diehard freaks out there, they can purchase 11×17 posters with Jacobus’ original art for their basements. And beer lovers in the Midwest can go full freak mode by visiting the Garage Fear pop-up haunted house in St. Louis, MO at Field of Screams.

In addition to the limited time horror packaging and the uber-limited adult comic, Garage Beer will release a full adult animated short featuring both Kelce brothers sometime in September, so that could be fun as well.

Happy Halloween.

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