(Courtesy Molson Coors)

In times of disasters like hurricanes, wildfires and floods, clean sources of water become a critical survival necessity and Molson Coors has stepped up bigtime…We’ve that, “Words to Drink By” and more.

Molson Coors Doubles Down On Disaster Relief

In times of disasters, like hurricanes, wildfires and floods, clean sources of water become a critical survival necessity. That’s why since 2017, Molson Coors has produced more than 3 million cans of bottled water for those in need.

And now with natural disasters seemingly increasing, the company has made  its biggest commitment yet, doubling its annual canned water output to 830,000 cans.

“When a natural disaster strikes, one of the first needs is access to safe, clean drinking water. That’s why we’re growing our capacity to help this year,” Senior Manager of Community Affairs Michael Nordman told Beer & Beyond. “By doubling our canned water production, we will be able to respond to the increasing number of disasters to ensure we’re providing needed resources to even more of the communities where Molson Coors and its partners, farmers, and the people who love our brands live and work.”

And to produce the critical water, Molson Coors used its Trenton, Ohio brewery because it sits on a natural aquifer. On May 12, the company paused beer production on one of the main beer lines and thoroughly cleaned it to handle the high-quality canned drinking water for disaster victims.

Words to Drink By

“Of all the things I’ve lost, I miss my mind the most” – Ozzie Osborne (1948-2025)

Colorado Brewery Closures Accelerate in 2024

Colorado’s brewers faced another challenging year in 2024, with even more breweries, taprooms and brewpubs closing than in 2023.

“We are arguably the most important beer producing state in America and should be proud to be the State of Craft Beer. But Colorado’s breweries are facing major challenges,” said Shawnee Adelson, executive director of the Colorado Brewers Guild. “Between inflation, supply chain issues, employee shortages, a pandemic and a downward trend of drinking, these local businesses need the support of the public and lawmakers to survive.”

According to Colorado’s Liquor Enforcement Division, beer sales in the state are down -3.2%, worse than the Brewers Association’s national average showing craft beer down -2% in 2024. Also, more breweries, taprooms and brewpubs closed in 2024 than new ones opened according to the Brewers Association.

Since the pandemic, Colorado’s lost 140 craft breweries  – 41 of those in 2024 and 35 in 2023.

“It was an incredibly difficult decision to close our Denver taproom,” said Christa Kilpatrick, former co-owner of the closed E. Colfax Fiction Beer Company taproom. “The craft beer business is a difficult and demanding one, and it was time to move on to less stressful ventures.”

Colorado’s nearly 450 breweries help create 63,000 jobs, $4 billion in wages each year and contribute $12.7 billion in economic activity for the state.

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