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(Courtesy Anheuser-Busch)
On June 2nd Anheuser-Busch, home to Michelob ULTRA, the NBA’s global beer sponsor, announced the debut of its 2025 NBA Championship Michelob ULTRA Bottle – a one-of-a-kind artistic collaboration with renowned artist and designer Victor Solomon that will be gifted to past and present NBA champions, as well as selected fans.
Michelob ULTRA’s championship bottles are a cornerstone of the NBA Championship locker room celebration. And for the 2025 bottle designs, Solomon – the creative mind behind many of the NBA’s most iconic trophies – is merging his artistry with legacy and in doing so, created a truly striking work of art.
“I approached the opportunity with an ambition to literally elevate this bottle to trophy status,” Solomon said….
“I built from the bottle up, first adopting a dimensional pattern on the base — inspired by my fine-art stained glass basketball backboards — and topped it with a white gradient to symbolize the ascension to excellence. The basketball-inspired, diamond-seamed pendant is fabricated from recycled trophy gold and specially formed to sit flush on the bottle’s surface, with the signature Michelob ULTRA Ribbon to wrap it and mount it to the bottle. It’s a one-of-a-kind opportunity for fans to get their hands on the DNA of the Championship to celebrate in their own way.”
During Game One of the 2025 NBA Championships, Michelob ULTRA will unveil the 2025 bottle design in a short spot that honors the teams who have shaped the league, interspersed with glimpses of the making of Solomon’s bottle design. “Legacy” is a retrospective look at iconic NBA moments from the 1980s Los Angeles Lakers, 1990s Chicago Bulls, the 2000s era San Antonio Spurs and the Golden State Warriors from the 2010s.
(Courtesy Anheuser-Busch)
Each of these legendary franchises will be gifted a premium version of the 2025 NBA Championship Michelob ULTRA Bottle that comes with a removable, wearable gold half-sphere basketball pendant made from gold used in the creation of NBA trophies and encrusted with 25 diamonds.
And 15 lucky fans can win exclusive fan edition of Solomon’s 2025 bottle design by going HERE.
“As a longtime sponsor of the NBA, Michelob ULTRA has been a staple in many superior celebrations throughout the years,” said Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA…
“Some of the greatest moments of past championships have come from a place where beer is best enjoyed – in a championship-winning locker room. We’re proud that through this collaboration with Victor Solomon and the league, Michelob ULTRA can continue to elevate these special moments in basketball culture.”
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