(Courtesy Coors Light)

Like many we’re big fans of the Pittsburgh Steelers. But who knew that the Pittsburgh Steelers were Coors Light fans?

Here’s the deal…

Molson Coors is celebrating the Pittsburgh Steelers after quarterback Russel Wilson was heard calling “Coors Light, Coors Light” at the line of scrimmage,  during a recent game against the NY Jets.

To memorialize this moment, Molson Coors has produced special “Coors Light, Coors Light” cans that are exclusively available online whether you’re a Steelers fan, or not.

“We know people love Coors Light but it’s not exactly common that you see that love used on the football field in a quarterback’s playbook,” said Marcelo Proenca Pascoa, vice president of marketing, Coors Family of Brands….

“After hearing that call, we knew we had to go on the offense with our own team. Fortunately we have fast, smart partners at Droga5 and Rethink who collaborated together to make the most of the moment and to bring some unexpected chill to Pittsburgh fans near stadium, on TV, and online.”

(Courtesy Coors Light

But the special cans are just part of this reactive Coors Light program.

Here’s the complete rollout….

• Coors Light Coors Light Cans – Commemorative “Coors Light, Coors Light” cans so you can make the call for yourself, available for $19.33 to mark the year Pittsburgh’s professional football team was founded.
• Free Beer on Coors Light – A round of beer on them available via the Coors Light Instagram. To enter, fans can either repost our “Coors Light, Coors Light” image to their feed or post a short original video making the “Coors Light, Coors Light” football call with #coorslightcoorslight #sweepstakes and tagging @ coorslight.
• Special Signage – Look for them outside the stadium with new out-of-home “Coors Light, Coors Light” ads.
• Updated TV Spot: A refreshed television commercial that alludes to the “Coors Light, Coors Light” call that ran during the game for the first time.

So yeah, Coors Light is all about it.

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