79% Of Craft Beer Fans Want Beer Shipped Directly To Their Doors

79% Of Craft Beer Fans Want Beer Shipped Directly To Their Doors

|March 9th, 2023|

(Courtesy Sovos ShipCompliant)

Direct-to- Consumer beer shipments really accelerated during the pandemic, but there are still many US states that haven’t embraced the future of beer delivery.

On March 8 Sovos ShipCompliant, a company that offers Direct-to-consumer (DtC) shipping compliance & management solutions, and the Brewers Association, a national trade organization that advocates for US craft brewers, released their third annual Direct-to-Consumer Beer Shipping Report.

Not all that surprisingly the report, which offers an in-depth analysis of a consumer poll and an economist’s review of the DtC beer shipping market, found that consumer interest and enthusiasm for having their favorite brews shipped to their front doors has never been higher.

Unfortunately the Sovos ShipCompliant/Harris Poll consumer survey also found that state laws are not keeping up with consumer demand.

Nearly eight out of 10 (81%) of regular craft beer drinkers have tried a beer while traveling that they wish they could purchase but it’s not available near their home.

85% (compared to 77% in 2022) of regular craft beer drinkers say the ability to purchase beer via DtC shipping would make them more likely to try beer from out-of-state breweries.

In fact, 72% of regular craft beer drinkers reported that they would spend $50 or more per month if they could, while 51% say they would spend $100 or more per month.

86% of regular craft beer drinkers said that they would be likely to think more positively of a brewery that offers a DtC purchasing option. And 85% would be likely to recommend that brewery to family and friends.

88% of respondents said that there should be greater legal access to DtC beer shipping. However, as of March 2023, just 11 states and Washington, DC currently permit DtC beer shipping.

“The DtC shipping market holds a great deal of interest for regular craft beer drinkers,” said Larry Cormier, vice president and general manager, Sovos ShipCompliant. “We’ve seen a year-over-year increase in demand for trying beer shipped from out-of-state breweries. Results further suggest that breweries could experience positive word-of-mouth advertising from consumers, leading to increased sales via DtC.”

“The combination of consumer demand—both for craft beer generally and direct shipping more specifically—and the realities of tightening distribution opportunities make direct shipping a sensible route to market for many American small breweries,” said Bart Watson, chief economist, Brewers Association….

 “The experience from the wine industry and the limited states that currently allow DtC beer shipping underline the success of this model in beverage alcohol, how it complements the three-tier system and the model’s responsibility and compliance.”

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(Image credits: Sovos ShipCompliant)

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