Brewers Association And Bottleshare Launch ‘Believe In Beer’ Relief Fund
Brewers Association And Bottleshare Launch ‘Believe In Beer’ Relief Fund
“The craft beer community is rooted in collaboration and philanthropy, and now is our chance to come together and give back to our most vulnerable breweries.” Bob Pease, Brewers Association
The Boulder, Colorado-based trade organization, the Brewers Association has partnered with Bottleshare—a fundraising nonprofit dedicated to the craft beverage community—to create the ‘Believe In Beer’ fund to support breweries and state brewers guilds impacted by the coronavirus pandemic.
Built to expedite financial assistance to breweries and guilds from across the country (many of them already on life support), the Believe In Beer fund offers immediate financial assistance for operational expenses such as payroll, rent, and utilities.
This is a very challenging time for breweries said Bob Pease, President and CEO, Brewers Association, “Livelihoods are at risk.”
“We hope creating this relief fund with Bottleshare will provide an answer to the most common question beer lovers have been asking during this unprecedented time: ‘How can I help?’”
“The craft beer community is rooted in collaboration and philanthropy, and now is our chance to come together and give back to our most vulnerable breweries.”
Starting April 24 American breweries and state level guilds can apply for a grant HERE. Bottleshare will review applications and select recipients based on need.
Bottleshare was created to support industry workers and their families when they experience hardships,” said Christopher Glenn, founder of Bottleshare….
“During this uncertain time, when support is needed more than ever, we’re proud to join efforts with the Brewers Association to reciprocate the love and strength that characterize the craft beer community and help the breweries that make it so special.”
And beginning today through the end of American Craft Beer Week® (May 17) you can contribute to this very worthy effort by visiting Believe In Beer’s funding page.
American craft breweries and state guilds are in desperate need right now …And we all need to help.