Salt Lake City’s heritage craft brewer, Uinta Brewing has been acquired by US Beverage an independent sales and marketing company that distributes other beer brands like Scotland’s Innis & Gunn in the US.
Based out of Stamford, Connecticut United States Beverage has up until now been primarily a beverage importer, but this deal will afford the company a significant American beer brand and its brewery in Salt Lake City.
Named after the only major east-west running mountain range located in the continental US, Uinta Brewing began its journey in 1993 based out of a renovated mechanics garage in Salt Lake City, Utah. It was once widely distributed in 32 states, but the brewery’s beer sales have declined considerably over the last decade.
In August 2014, Uinta announced that it had sold a percentage of the company to New York-based private equity firm The Riverside Company for an undisclosed amount. But that equity firm quietly exited the agreement in 2019.
Throughout the brewery’s history, Uinta has been a leader in the use of renewable energy, becoming the first Utah company to utilize wind power as early as 2001.
Poised to begin its 25th year of operations, US Beverage has built a sturdy portfolio of recognized craft, import, cider and FMB brands thru its national network of distributors.
“Uinta is a strong brand with a state-of-the-art brewery. The team and culture that has been developed over the years is second to none in the industry,” said Justin Fisch, President of US Beverage. “The acquisition of Uinta creates tremendous opportunities and synergies, and we share a robust strategic vision for the future.”
“In joining US Beverage, we align two exceptionally strong, complementary beverage teams at the perfect time,” said Jeremy Ragonese, President of Uinta. “I am thrilled to have the opportunity to collaborate with US Beverage to expand opportunities for our brewery, advance our current initiatives, and invest in our future.”
While details of the transaction are not being released, both US Beverage and Uinta have confirmed that Uinta leadership, operations and staff will remain in place.