(Courtesy Anheuser-Busch)

In 2007 Anheuser-Busch produced a Bud Light commercial received millions of views online but was never aired on television.

And it just might be the funniest beer ad we’ve ever seen…

Set in a corporate office, the commercial depicts employees who introduce a “swear jar” to curb foul language. However, once they realize the collected money will be used to buy cases of Bud Light, the staff intentionally begins swearing as frequently and creatively as possible to fill the jar faster.

The hilarious spot was originally intended for Super Bowl XLI in 2007, but CBS rejected the script for being too risky and vulgar for network television, but CBS rejected the script for being too risky and vulgar for network television so it never saw prime time.

Instead of airing on TV, Anheuser-Busch released it on their short-lived digital platform, Bud.TV, and it quickly spread to YouTube, garnering over 12 million views across the web, And in doing so became one of the company’s biggest viral sensations.

Created by DDB Chicago and directed by David Shane “Swear Box” has been frequently compared to the sitcom The Office for its mockumentary style and relatable corporate humor. And it featured actress Zibby Allen, known for her later work in Grey’s Anatomy and Virgin River.

Despite never officially airing on television, the commercial achieved rare critical acclaim. In 2008, it won the Emmy for Outstanding Commercial. It earned a National Gold Award at the ADDY Awards, a Silver Lion at the Cannes International Advertising Festival, and a Silver Clio.

“We are thrilled to receive this honor from the Academy for doing what we love to do – create entertaining and engaging ads for Anheuser-Busch,” said Mark Gross, SVP, Group Creative Director, DDB Chicago said at the time. “It’s also comforting to know that bleeped profanity still has a place in advertising and pop culture.”

“Swear Jar” was the first Emmy win for Anheuser-Busch and is the fourth Emmy nomination for the company at that time. Other company nominations include, “Applause” (2005), which depicted American troops returning home from service overseas being applauded by travelers in an airport terminal, and “Born a Donkey” (2004), which showcased a donkey whose dreams of becoming a Budweiser Clydesdale are finally realized.