STRONG INTUITION – A Look at one of Jacksonville’s Craft Beer Players
STRONG INTUITION – A Look at one of Jacksonville’s Craft Beer Players
Intuition Ale Works, a Jacksonville brewery in the heart of the Riverside District, is just one of the establishments that have been integral in turning a square mile of Jacksonville, FL into “craft beer central.” So when I got word that they were throwing a release party for their Underdark, an Imperial Stout aged in oak barrels, my calendar was magically cleared and it was time to gas up the car to make the 2.5 hour journey.
My first introduction to Intuition’s beers was in a pretty unlikely place – a swanky hotel bar in the heart of historic downtown St. Augustine. I took a chance, as I always do, and asked the bartender if there were any craft beer options and, lo and behold, there were. He highly recommended the King Street Stout and I was more than impressed.

In early 2012, Intuition became the first craft brewery in Florida to can their beers, starting with the flagship People’s Pale Ale, followed by their Jon Boat Kolsch and I-10 IPA. This, my friends, is a big deal for us Floridians. So much of our activities are outdoors, and whether you’re at one of our beaches, lakes, or rivers, glass is universally banned. So having good craft beer choices had previously been next to impossible. Other craft breweries have since followed suit, so our outings are no longer plagued with beer we didn’t want to drink in the first place.

As busy as the release was – the place was literally packed 15 minutes after opening – I was able to snag some time with Owner and Head Brewer Ben Davis to chat a bit about the community and industry as a whole. “This is our city and our community, that’s who we brew for. The challenge is seeing how this is all going to play out in the next 3-5 years, to see if this growth is going to be sustainable. But the future is very bright and encouraging. For us, it’s all about showing people how proud we are of our beers.” Well, I say mission accomplished!
Luckily, I don’t need to come up with an excuse to head back and tackle the rest of the beers on the board – and neither should you. Jacksonville’s 2nd annual Craft Beer Week is April 1-6 and the Jacksonville Craft and Import Beer Festival is May 17, and I’ll be there for both. If you’re planning on attending either festival, Intuition Ale Works is a must and I hope to see you there. Cheers!



