(Tom Holland / Courtesy BERO)

You probably know Tom Holland as the British actor who played Spiderman in the most recent series of movies. But his backstory is even more nuanced and he’s celebrating two years of sobriety with a new line of non-alcoholic beers that are available in the US.

Here’s the deal…

Some see non-alcoholic beer from a holistic angle, and actor Tom Holland, who just launched Bero (along with the help of beverage industry vet John Herman), is one of those people.

Designed as a premium non-alcoholic beer brand crafted for those who seek a more balanced lifestyle, without compromising taste, quality and enjoyment, BERO is gamely entering the growing NA beverage sector with a nod to Hollywood star’s UK roots.

The Bero line currently features three varieties, all classic beer styles across the spectrum of moderation:

• Kingston Golden Pils – Named after Tom’s hometown – Kingston Upon Thames – this is a fresh take on the bright and timeless, crisp European Pils
• Edge Hill Hazy IPA – Named for Tom’s school where so many memories and lessons took place – this juicy New-England style brew is tropical, refreshing, and hop-forward
• Noon Wheat – Named after Tom’s beloved schnauzer – the wheat is cloudy and classic with a perfect citrus finish

(Courtesy BERO)

BERO is a direct reflection of its founder’s lived experience and outlook on life, that taps into Holland’s philosophy that well-being is holistic.

“After two years on my sobriety journey, I wanted to create something that reflected my lifestyle and values,” said Holland….

 “This beer isn’t just for those on a similar path, but for everyone who appreciates quality, craftsmanship and living life to the fullest. BERO delivers the taste and experience of a great brew, and never asks you to settle for less.” 

And Holland isn’t launching this product alone.

He’s partnered with  John Herman, CEO at Imaginary Ventures, and WME, to make BERO the contender he hopes it will become. Herman is  a beverage vet with over 20 years of experience in consumer-focused categories.

“In a world of excess, BERO represents a shift toward discernment,” said Herman. “People are filtering out what doesn’t add value and choosing things that enrich their lives. We believe that non-alcoholic beer can be more than just a substitute—it can be a bridge to a more balanced life and it can taste incredible.”

“For me, BERO is personal,” added Holland…

And clearly this A-lister is more involved with establishing BERO as a premium non-alcoholic option, than most celebrities who simply lend their names to market whatever.

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