Sol Beer Introduces New Chelada Variation

, Sol Beer Introduces New Chelada Variation

(Courtesy Sol)

The Sol beer line, which is imported, distributed and marketed in the US by Molson Coors, is one of Mexico’s most beloved brands.

Its Chelada (a light beer traditionally combined with lime juice and salt) is the top-selling brand in Mexico. And its growing chelada line, which is immensely popular on both sides of the border, has just launched a new variation.

Say hello to Sol Chelada Mango y Chamoy and while we’re pretty sure you know what a mango is you may not be familiar with chamoy (we had to look it up).

Chamoy is a popular condiment used to dress drinks in Mexico that is a mixture of fermented fruits, dried chilis and lime juice. It’s salty, spicy, sweet, sour and tastes like a fruity chile sauce.

“It’s got a really unique flavor profile, Kacy Raffe, associate marketing manager for Sol told Beer & Beyond.

, Sol Beer Introduces New Chelada Variation

(Courtesy Molson Coors)

“Adding chamoy to the rim of a glass or even right on our cans is a serving ritual that’s already practiced by Sol and chelada drinkers right now, so we’re excited to bring the same flavor experience in a ready-to-drink format. There’s nothing else like it in the US.”

Like all of Sol’s spicy lagers Chelada Mango y Chamoy checks in at 3.5% alcohol by volume and will be sold in HUGE 24-ounce singles in Sol’s key markets, including the Pacific and Central regions, as well as Chicago, Wisconsin, Minnesota and North Dakota.

And with Sol sponsoring the popular Mexican band Banda MS’s North American tour, the brewery will be offering the new variation during the band’s concerts.

“The Sol brand was born in the heart of Mexico in 1899. It has an amazing story and such deep lineage in Mexico,” Raffe added. “With Mango y Chamoy, it’s even better positioned to win over drinkers here in the US.”

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(All image credits: Sol)

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