Sierra Nevada To Brew Special Fundraising Beer To Aid Wildfire Victims
With more than 71 people now confirmed dead and more than 1000 still unaccounted for, the damage from Northern California’s Camp Fire is almost too painful to fathom. And Sierra Nevada is continuing its efforts to help its neighbors…
As part of its efforts the Chico-based brewery has announced that they’ll be brewing Resilience IPA, a special fundraising beer, and they’ll be 100% of its profits to organizations assisting victims of the devastating wildfire. And they’re also asking every other brewery in the country to brew the beer and do the same.
The Camp Fire, which started on November 8 in the hills above the brewery’s facility is now the deadliest and most destructive wildfire in California history,
The fire has already burned 142,000 acres, killed more than 71 people and left more than 1000 missing, destroyed more than 9,700 homes, and displaced nearly 14 percent of Sierra Nevada’s Chico employees.
Fire clouds the sky over Sierra Nevada
Days after the fire, the brewery established the Sierra Nevada Camp Fire Relief fund, which will provide much-needed long-term support for community rebuilding efforts. All donations from Resilience IPA will go to this fund.
Additional donations towards this effort can be made here.
And on Friday, Sierra Nevada’s Ken Grossman sent out a special message asking his fellow brewers to join him in this much-needed disaster relief effort by brewing their own Resilience IPA.
As you may know, on November 8, the Camp Fire broke out near the town of Paradise, California, and within minutes raged through the community, obliterating a football field per second of everything in its path, destroying nearly 10,000 homes, killing many residents and leveling the town of 27,000 people. The fire is still raging on, but it is already the most destructive wildfire in our state’s history. Although Chico and the Sierra Nevada brewery were spared, the Camp Fire has devastated neighboring communities where many of our employees lived.
The scope of the disaster is hard to fathom, but we have been flooded with offers of help from all over the country. We are humbled and proud of how the community has stepped up and by the many offers of support from others in the brewing industry.
I’m writing to ask you to participate in a nation-wide fundraising effort to support impacted communities. Sierra Nevada has created a beer called Resilience IPA. We’re inviting you to brew a version at your brewery and sell it at it your Pub or Taproom, with 100% of the proceeds going to support those impacted by the Camp Fire. (We are hoping for at least seven BBLs. Of course, any volume is appreciated, but the bigger the better!) If you join us, we’ll give you the recipe, tap handles, coasters, posters, a social media kit and recognition for your support. We’re also working with many malt and hop suppliers to provide or reimburse participating breweries for the cost of the raw materials.
We’ll be brewing Resilience IPA on Giving Tuesday, November 27, and invite you to do the same, if possible. If that date doesn’t work for you, another date is fine. Our goal is to have the beer brewed and in the market in the next 60 days and donate all of the proceeds to the rebuilding effort. We established the Sierra Nevada Brewery Camp Fire Relief at the Golden Valley Community Bank Foundation, a 501(c)(3) organization, and 100% of the fund will be used to help rebuild the lives of those devastated by the Camp Fire.
If you’re willing to join in, please fill out this form.
We know that the rebuilding process will take time, but we’re in this for the long haul. Our hope is to get Resilience IPA in taprooms all over the country to create a good foundation for our community’s future.
Many of you have inquired about donations to a relief fund. You can donate directly to the Sierra Nevada Brewery Camp Fire Relief fund via the Golden Valley Community Bank Foundation web site (www.goldenvalley.bank/community-foundation.aspx).
Thank you for your support of our community; we’ll get through this together.
With gratitude, Ken Grossman
Sierra Nevada will release their version of Resilience IPA in early January with limited distribution in cans and on draught.