When one thinks about the legacy of Anheuser-Busch, Budweiser and Bud Light readily come to mind, but there have been plenty of Bud brands that have fallen to the wastes of time… We’ve that “Words to Drink By” and more…

Women & Craft Beer

Are American women craft beer fans?

According to a  to a new Harris poll survey in the US, commissioned by the Brewers Association, some are, but many aren’t.

The survey found that 37% of women report drinking American craft beer several times a year or more often, compared to 59% of men. In comparison, 62% of women drink wine with that frequency, 55% spirits and 44% flavored malt beverages.

Some 57% of women who don’t consume craft beer unsurprisingly report not liking the flavor, and 16% cite that they’re not sure what the flavor profile of beer should be to begin with. They tend to think of craft beer as having hoppy, crisp, dark, and malty taste profiles.

According to Beer Today, “education remains a key driver of market development. Nearly one in five legal drinking age adults in the States say they don’t drink more craft beer because they don’t know enough about it to make an informed purchasing decision.”

Words to Drink By

“‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin, English naturalist, geologist and biologist

(Courtesy Corey Baker / Untapped)

The Untimely Death Of Bud Dry

When one thinks about the legacy of Anheuser-Busch, Budweiser and Bud Light readily come to mind, but there have been plenty of bud brands that have been introduced over the years, beers that enjoyed  considerable run at the nation’s #1 brewery, before falling to the wastes of time.

Do you even remember a beer called Bud Dry?

According to Chowhound, “the motivation behind creating Bud Dry stemmed from the positive consumer response to Michelob Dry, another Anheuser-Busch beer  and among the first premium dry beers brewed in the US that was introduced in 1988.”

And while we’re at it, do you even remember that there was ever a Michelob Dry?

The whole dry beer thing in the late 80s was  really a reaction to a popular Japanese beer (style?). The common characteristic of a dry beer is that they are light, effervescent lagers with minimal sweetness and a negligible finish.

Marketed with the slogan “Why ask why? Try Bud Dry,” the new Bud variation “sold 3.2 million barrels in its first year and had a $70 million marketing budget,” according to the New York Times. But with the introduction of Bud Ice in 1994, Bud Dry soon became a memory, a memory that most of today’s beer fans don’t remember.

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