Quick Hits: Good & Bad Beer News At Anheuser-Busch / Tilray Brands Now #4 US Craft Beer Producer

American Craft Beer|November 3rd, 2025|

The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were enjoying the weekend.

Good & Bad Beer News For Anheuser-Busch

Michelob Ultra has become the top beer by volume in the U.S. year-to-date, according to Anheuser-Busch InBev’s third-quarter 2025 financial results. Despite overall organic volume decline of 3.7%, revenue saw modest growth due to pricing strategies and the strong performance of premium brands like Michelob Ultra

During an October 30 call with investors, A-B leadership reported that global revenue was up about 1% , for the quarter ending Sept. 30, and that Michelob Ultra had solidified its position as the #1 bestselling beer in the US. However, as the St. Louis Post-Dispatch reported “volumes were down by 3.7% as a result of weak performance in China and unseasonably cold weather in Brazil.”

On the call, Michel Doukeris, A-B InBev CEO, told investors that the company was ready to address the migration of consumers to different beverage options including a larger commitment to the non-alcoholic beer segment, (Michelob Ultra Zero is the fastest-growing no-alcohol beer brand so far this year), canned cocktails and hard seltzers.

Doukeris added that although Beyond Beer brands make up only 2% of the company’s portfolio, it was growing quickly, led by Anheuser-Busch’s canned cocktail brand, Cutwater, which grew revenue by triple digits in the last quarter.

“It’s all about the consumers, so there is a group of consumers that indulge in different occasions with different liquid profiles and we’ve been learning a lot about that,” Doukeris said on the earnings call. “We’ve been having some very successful launches and scale-ups of products in this area.”

Words to Drink By

“Life is about the cards you’re dealt, and how you play them.” – Tom Bobak, Founder & Editor-in-Chief American Craft Beer

Tilray Brands Now #4 US Craft Beer Producer

Tilray Brands may be the most overlooked craft brewer in the US and there’s a reason for that…

Over the last five year Tilray Brands, a Canadian-headquartered pioneer in cannabis research, cultivation, and distribution has expanded its portfolio of U.S. craft breweries through a series of acquisitions from major beverage companies.

As a result of these deals, which include brands from Molson Coors and Anheuser-Busch, Tilray has significantly increased its position in the US craft beer market. According to the Brewers Association, Tilray’s beer division was ranked #4 among the top 50 craft brewing companies in the US based on beer sales volume.

Acquisitions from Molson Coors and Anheuser-Busch include:

From Molson Coors (acquired August 2024): Hop Valley Brewing Company, Terrapin Beer Co., Revolver Brewing, and Atwater Brewery.
From Anheuser-Busch (acquired August 2023): Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, and Square Mile Cider Company.

Other brands in Tilray’s portfolio include: