Speight’s is a historic New Zealand brewery that has become famous over the years for its ‘a real southern man’ branding. And now they’ve a new video ad that turns the traditional male beer-drinking stereotype on its head!

Enjoy…

But unfortunately not all of Speight’s marketing ideas have been received as well as this amusing two minute clip…

Lat April, the South Island brewery incurred the public’s wrath when they posted a video on their Facebook page of a man drinking beer from the head of a decapitated deer head…

But their amusing new video called “The Dance” earns Speight’s a little redemption after last year’s ill-advised misstep.