(Courtesy Molson Coors)

Well, maybe “targets” isn’t the best wording, especially as we enter the winter holiday season, but Molson Coors strategy isn’t wrong…

Here’s the deal….

The holiday season is ON but for many millennials and Gen Zers it often feels like an endless cycle of decisions — from long shopping lists to packed social calendars. But almost too many choices already in the mix, Molson Coors has introduced a new campaign to remind the younger segment of beer enthusiasts (who have a tendency to wander) that celebrating life’s moments doesn’t need to be so overwhelming.

In fact, Molson Coor’s thinks there’s no need to overthink what to bring to the next holiday party or add to your holiday wish list — just bring the beer and make some memories instead.

In the new campaign from Molson Coors, the second biggest brewer in the US, suggests that when everyone else is overthinking what to bring to seasonal gatherings, the answer is simple “Just Bring the Beer.”

And in an era where 74% of millennials and Gen Z in the U.S. are choosing memorable experiences over traditional gifts, the campaign shows how beer can be the perfect affordable option when hanging out with friends and family over the Winter holidays.

According to MarketingDive this campaign is looking to tap into the millennial and Gen Z headset in very specific ways…

• Molson Coors is encouraging consumers to keep it simple for holiday gatherings with “Just Bring the Beer,” a campaign that positions beer as a no-fuss, affordable option for seasonal events,
• “Just Bring the Beer” spotlights multiple Molson Coors brands as the pairing for holiday gatherings that allows consumers to spend more time making memories. The campaign is being piloted in cities including Chicago, Dallas and Charlotte, North Carolina, and will appear on billboards and at select retail locations.
• The effort is informed by younger cohorts, who are choosing experiences over traditional gifts. It will also be amplified via social media and creator partnerships and will run throughout the end of the year.

“Just Bring the Beer” is a simple reminder that beer is the ultimate no-pressure, no-pretense crowd pleaser.

And with various Molson Coors beers playing a part in the campaign, from favorites like Coors Light, Miller Lite and Coors Banquet “Just Bring the Beer” is a simple reminder that beer is the ultimate no-pressure, no-pretense crowd pleaser.

“The message of ’Just Bring the Beer’ is clear: the holidays are about connection, and nothing brings people together quite like a beer,” says Chief Marketing Officer Sofia Colucci. “Our brands are ready for any party, from impromptu hangs to festive holiday gatherings.”